Authors

Jill is a professional writer, editor and social media procrastinator. With a degree in Literature and Communications from McGill, she started her journalism career writing about lifestyle and entertainment for teen magazines, and after dabbling with wedding and travel writing she began the transition towards content creation for start ups, marketing and tech companies.

With nearly a decade of digital marketing experience, Chandal has created content strategies for both the biggest and sometimes the most unexpected markets, while developing strategic relationships with editors and publishers. Chandal contributes to some of the highest authority industry publications, has been featured in industry events and is thrilled to be Acquisio’s Content Director.

Greg is a well-versed Internet Marketing Expert who has helped companies both large and small achieve success in Search Engine Marketing through proven strategies and effective implementation. Since 2004 he shifted his focus to Search Engine Marketing Industry, especially Pay-Per-Click- Marketing, where he has helped both Fortune 500 companies, as well as Start-Ups to improve branding, increase online and offline revenues, cut costs and succeed online.

Cassy is Acquisio's Content Specialist and resident Community Manager. With degrees in both Communication Studies and Graphic Design, coupled with agency and freelance design and copywriting experience, she has an ideal trifecta of skills to back up the entire marketing team. A passionate foodie, she can tell you all the best dishes in the city. When she's not writing, designing, or engaging with Acquisio's community, she spends time with her dog Derp, a local Instagram star.

Mark John Hiemstra is a content and social media marketing consultant to Acquisio. He got involved in digital marketing purely by accident, and has spent the last several years learning about building relationships with consumers online through the many channels available to those who are willing to get involved. He is loathe to discuss himself in the third person, but can be persuaded to do so, from time to time.

Pam Neely has been in digital marketing for 20 years. She's a serial entrepreneur and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award and a Hermes Creative Award for blogging. She has a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.

Tom Whatley is the founder of Grizzle, a content marketing agency that helps B2B, SaaS and tech companies generate more traffic and leads through high-value content and distribution.

Jason Parks is the President and Founder of The Media Captain and Cleveland Marketing King, two digital marketing and development agencies based in Ohio. He's a VIP Contributor for Entrepreneur.com and has been featured in the New York Times, Yahoo News and Search Engine Watch on digital-marketing topics. Jason's agencies have helped hundreds of businesses increase their online exposure.

A former member of the Acquisio team, Naoise was the Search Engine Marketing Director at Catalytics, the services arm of Acquisio before that was sold off so that the company could focus more on developing the Acquisio platform. In his role at Catalytics, Naoise managed SEO strategy for agencies across North America. Today, Naoise is based in Montreal where he is a founding partner of AOD Media Group Inc., which specializes in SEO, analytics and Facebook marketing.

A recovering agency hack, CT Moore now runs Socialed Inc., an inbound marketing consultancy that specializes in SEO, content marketing, and social media strategies for ecommerce, media, and B2B companies. With over a decade of experience in marketing communications, CT has managed SEO, social media, and content marketing campaigns on both the agency and client side, for start-ups and multinationals alike. CT is also a widely published writer and blogger, and has spoken at conferences in Canada, the US, and Europe. You can read more from CT on the Socialed Blog.

Marc Poirier is an SEM expert, a thought leader, and a devoted dad (to twins!) He’s a frequent speaker at industry events, like SMX and Ad:Tech, and contributes bylines to top marketing publications including Advertising Age, AdWeek and more. While a mainstay in the SEM world he is still has a soft spot for one of his first loves, cognitive science and still taps into what he learned while completing his PhD at Université de Montréal. If you’re looking for him on the weekends, he’s most likely gone fishing.

Lee Goldberg is the Co-Founder and President of Vector Media Group, a NYC-based digital agency focused on Search Engine Marketing and Website Development. Having worked with firms ranging from local startups to Fortune 100 companies, Lee specializes in Organic Search Engine Optimization (SEO), Web Analytics consulting, Conversion Rate Optimization, and Paid Search Management, with a particular focus on campaign attribution.

Entrepreneur and Founder at Planning Media, an internet advertising company that helps ad agencies and businesses to acquire, maintain, and retain customers via the internet. I am passionate about internet/digital/mobile advertising, and aviation. Everything is managed by data and passion: internet campaigns & aircraft.

Aaron Levy brings nearly a decade of experience guiding digital marketing and PPC strategies for clients of all shapes and sizes - from internationally recognized brands and institutions to regional spas and local adoption agencies. Aaron prides himself on the ability to transcend digital advertising, instead focusing on using digital tools to develop data driven marketing strategies while always maintaining a customer focus.

Francis Shovlin has been in the search industry since 2007, most of that time has been spent at Seer Interactive located in Philadelphia and San Diego, where he helps companies achieve their business goals. You can follow his unpredictable thoughts on life, music, beer and PPC on Twitter: @fmshovlin

John is an internet marketing jack-of-all-trades with expertise in PPC, SEO, and social media marketing. Working in the search marketing industry since 2006, John spent time at Hanapin Marketing, Wordstream and Clix Marketing before joining Microsoft / Bing Ads in late 2016.

John is also an avid blogger, and has been featured on Search Engine Watch, The SEM Post, ClickZ, Clix Marketing blog, Wordstream blog and PPC Hero. He is also a speaker for SMX, SocialPro, ClickZ Live, HeroConf, Ticket Summit, MN Search Summit, Zenith and State of Search.

Acquisio's AdPlatform Product Manager, Richard has over 10 years experience in digital Product Management and Marketing across various industries in multiple countries. Prior to working at Acquisio he brought innovation to Yellow Pages Canada, Aptilon and StepStone SA.

Ian Lopuch is a digital marketer, technology executive, investor, and blogger. Lopuch enjoys educating, empowering, and helping others grow their careers.

Andrew is the Founder and President of Page Zero Media, a full-service digital marketing agency. He got caught up in a little dot com fever in 1998, co-started Traffick.com in 1999, began soliciting consulting clients in 2001 and released a Google AdWords Handbook in March, 2002 that spurred Page Zero’s growing expertise in paid search campaign management and related services.

Current VP Product and previous EMEA Managing Director based in the London office, Laurent is responsible for reinforcing the product team and providing local product and service support to both existing and new clients. Prior to joining Acquisio, Boninfante led new business and strategic account acquisition for Kenshoo Europe and served as Head of Search for OMD Digital UK where he launched the OMD UK agencies Paid Search offering. Previous work also included Head of Account Management at 24/7 RealMedia UK and various digital projects as a consultant. His favorite feature of the Acquisio software is its ability to optimize keywords' Cost Per Click based on engagement metrics, such as Bounce rate or page views.

Jack Dawson is a web developer and UI/UX specialist at Big Drop Inc. He also works at a design, branding and marketing firm he founded 9 years ago. He likes to share knowledge and points of view with other developers and consumers.

Crystal (Anderson) O’Neill (@Crystala) is the PPC division lead for SEER Interactive, a Philadelphia based Digital Marketing Agency.  Prior to joining SEER in 2007, she worked at an International Media Agency as the VP of Business development, where she focused on developing and managing international media and PPC campaigns.

Dan Golden has been in the search business since 2001 and brings a wealth of digital marketing experience to Be Found Online. A graduate of Northwestern University with a B.A. in Economics, he has a diverse digital marketing background having spent time on the client side, freelance consulting, at large agencies and in start-up environments.

Alex is Product Manager of the New Acquisio. He defines the future of the digital marketing platform and makes sure Acquisio continues to provide the best bid management solution available. Alex has a peculiar knack for intuitive, clean and straightforward User Experience, but is not particularly adept at writing bios in the third person.

Personally owning 2 patents on handwriting rendering, Tamas is the Lead Research Scientist at Acquisio. He holds a MSc in Computer Science from Budapest University of Technology and Economics and a PhD in Electrical and Computer Engineering from the University of California in San Diego. He is a globe trotter, a PADI certified dive master and when he's not volunteering with Hungarian cultural organizations he is the volunteer governor and PTA co-chair for his children's school.

Brad Smith the founder of Codeless, a B2B content creation company based out of Denver, CO. Frequent contributor to Kissmetrics, Unbounce, HubSpot, Search Engine Journal and more.

Certified Marketo Expert & Lead Management Thought Leader.

Superstar marketer and trainer extraordinaire, Jeannie Wong hails from Calgary, the Stampede City. With a technical framework in MIS and a creative background in Graphic Design, Jeannie enjoys new challenges and pushing the boundaries. She joined Acquisio in the summer of 2007 onboarding and supporting new clients. Through this work, she gained the knowledge and experience to successfully transition into her current role as a Professional Trainer. Aside from hosting live training webinars, Jeannie also writes many of the user guides and other training documents at Acquisio.

Noran is the Director of Marketing at BoostCTR and an Associate Instructor of the Master Certification Conversion Optimization course at MarketMotive.

Estelle Pigot is a content producer who has been in the digital marketing sphere for the last 10 years. She helps businesses big and small expand their presence and grow their online audiences. In real life, she's usually tapping at her keyboard, sipping a green tea. On the web, you can find Estelle on LinkedIn.

Product Growth & Design Manager at Acquisio. With a passion for simplifying the complex, Ahmed uses his spare time to develop better understanding of the implications and use cases of blockchain and tokenized securities on business and society.

My experience is in designing, developing, and executing on transformative business strategies that drive growth, meet market needs, and deliver quantifiable ROI. Having worked both domestically and internationally for many years in the SaaS B2B technology arena, my true passion is all about driving growth through the delivery of innovative technology.

Dan is the Director of Operations at Rocketer. Dan was Rocketer’s first employee and part of the team that developed its market leading advertising solution for Yahoo’s Search Submit Pro product. Dan was also part of the team that built hmv.com into an award winning ecommerce platform. Dan’s mission in life is to marry a technical advertising solution with first class service. His favourite feature of the Acquisio platform is the client extranet that lets client login to view pre-set graphs and reports set by the agency updated in real time.

Maria Perilli is the Vice President of Marketing and Operations at PPC Professionals. Maria is a seasoned online marketing professional with over 7 years experience. She honed her holistic marketing approach by overseeing all channels of marketing, including PPC, SEO, email marketing and social media marketing while working for various companies. Maria has that rare combination of people skills, deep knowledge of subject matter and an ability to provide hands-on solutions to complex problems. She is a collaborator on the AdWords Best Practices Tutorial created by PPC Professionals.

Keith lives at the intersection of Product, Marketing and Business Development. He loves digging into complex business problems with an eye to develop opportunities for revenue growth. He is comfortable talking strategy with C-level executives in the morning and putting a plan into action in the afternoon. Keith’s 'can do' attitude has distinguished him at Acquisio since 2011 in Sales Engineering, Product Management, and most recently in Product Marketing.

Melissa Mackey is Search Supervisor at gyro, the largest independent B2B agency in the world. She is recognized as being one of the most influential names in PPC and has a reputation for growing ROI in both an in-house and agency setting. Melissa is an industry expert and author for Search Engine Watch, as well as a speaker at Search Engine Strategies and SMX Advanced.

With nearly a decade of experience in marketing, Sandra has spent the last seven years focused on digital marketing, including email marketing, data management, SEM, affiliate marketing and more. Having worked at Cyrpa Media and Binbit International, Sandra is now the Operations Manager with the Acquisio Trading Desk. As part of Acquisio's display team, Sandra has managed media buys that resulted in a performance record of 1000% return on ad spend for several campaigns.

A seasoned online marketer with 15 years of experience in Internet Marketing specializing in E-commerce, SEM, Paid Media and Affiliate Marketing. Proven track record of achieving business goals and hitting revenue targets. Deep experience as start-to-end project manager and principle driver of performance marketing efforts.

A Rowan University graduate with a Bachelor’s degree in Advertising, Chris joined the SEER Interactive team after two years at a traditional agency in Baltimore. It was during that time that he got a brief taste of PPC, and he has been hungering for more ever since. When he’s not busy practicing his paid search skills, Chris spends his time working on his house with his wife or taking in the occasional movie. Follow his every stray thought on Twitter (@LokiDucks).

Having worked and managed different key accounts, Amal is passionate about finding the right mix of strategies to surpass client expectations. She believes that finding the client's audience online (& offline) through new creative ways is key to meeting the campaign's goal.

Want a free analysis of how your site can convert at least 20% more visitors to leads or sales? Set up a site analysis call with the author of this article, Gab Goldenberg, through ConversionRateOptimization.co. Gab has 10 years' experience in increasing companies conversions online, especially in ecommerce and SaaS.

Ivan Roubtsov is the Director of Product Marketing at AdGear

Acquisio’s BBM Subject Matter Expert & Digital Campaign Advisor, Katya has over 7 years of experience in digital marketing, specializing in SEM (lead gen and e-commerce) with a proven record of delivering budgets, profitability and increasing ROI.

Beth is VP Marketing at Acquisio. With 14 years of marketing experience, in 2011 she started working with startups and tech companies, and never looked back. She consults, mentors and speaks on customer acquisition in the Montreal tech community.

Ariana Wolf is a paid search strategist at 90octane, a conversion-driven agency that transforms the marketing strategies of major B2B companies, B2C brands and international nonprofits. After entering the world of search marketing four years ago, she discovered her inner data nerd and has never looked back. Ariana has worked on everything from local directory search for small businesses to paid search and social PPC for enterprise-level clients in the travel, tourism and nonprofit verticals. She dreams in 70 characters or less.

Erica is the Marketing Manager at Acquisio. Her passion for digital marketing lead her to Acquisio where she is able to not only manager the company's digital marketing efforts, but also help other looking to expand their online reach. Erica loves being on the front line of innovation!

Jeff Allen has worked in Internet marketing since May of 2000. He has led the development of a proprietary email marketing platform, generated over 12 million leads, been part of two mergers, and his work has led to the multi-million dollar sale of two agencies. He worked at Hanapin Marketing as the Account Director and was the leading contributor to their blog, PPCHero.com, before becoming President. At Hanapin Jeff works with dozens of accounts that range from mid sized businesses to billion dollar global conglomerates. Jeff has spoken at SES, Hero Conf, SMX and the Acquisio User Summit. His favorite feature of the Acquisio platform is the ability to do complex rules-based bidding based on ROAS.

Evan runs the Shopping & Feed Division at Elite SEM, leading the agency in Shopping/Feed/CSE strategy. He’s worked in Digital Marketing since 2011, with previous experience managing Paid Search at both eBay and QVC. Evan has worked with some of the largest retail brands in the country, including Internet Retailer Top 10 and Top 100.

Chris Doran, VP of Marketing at Acquisio, is a product marketing professional with a strong passion for customer satisfaction. He joined the Acquisio team after 8 years at Microsoft, Online Division, where he worked in both the Sales and Search Business groups. He spends most of his free time with his son, Andrew, and fanatically follows the New Orleans Saints.

Johnathan Dane is the Founder of KlientBoost, and Kite, a PPC and CRO agency with a software advantage that hustles for results and ROI.

Bill Quinn was the VP of Marketing at Trada. Trada is the only performance-based online advertising marketplace where a global community of certified advertising experts build, manage and optimize advertisers’ campaigns on Google, Yahoo, Bing and Facebook. You can read more of Bill’s posts at the Trada blog.

Gerry brings personality, humor and smarts to the tech team as the Senior Sales Engineer at Acquisio.

A 10-plus year veteran of the digital marketing industry, Anthony Capetola has built and managed successful SEM and Social PPC campaigns for hundreds of small to large-sized businesses in various industry verticals including national franchises and eCommerce. As the current Marketing Manager for Sales & Orders, which provides management software for Google Shopping, Anthony manages the entirety of paid search and inbound marketing efforts.

Madison is a highly creative individual with a strong sense of how to leverage marketing to drive results and business. She has helped companies gain a stronger online presence to maintain top-of-mind positioning. She is currently the marketing coordinator at Acquisio and can be found doing graphic design and portrait art in her spare time.

Reuben Yonatan is the founder and CEO of GetVoIP -- trusted VoIP comparison resource that helps companies understand and choose a business communication solution for their specific needs. Reuben assists SMBs align business strategy with culture and improve overall corporate infrastructure. Follow him on Twitter @ReubenYonatan

Vivien is a full-stack marketer and burgeoning B2B SaaS product marketer at Acquisio. Her unique approach to communications is informed by a background spanning Law and Design.

Michael Bird is CEO and a cofounder of digital marketing agency Social Garden. Social Garden specializes in data-driven lead generation and marketing automation to grow companies’ revenue in different verticals in Australia.

Wesley is Founder and CEO at Clicteq. He currently manages a £6 Mil AdWords portfolio across a range of different sectors. He is regularly featured in leading search publications such as Search Engine Journal, eConsultancy and Certified Knowledge.

4th year University student; graduating marketing major; wannabe musician and incessant dreamer. The PH is a V, and the struggle is real.

Kristen Geil is a Digital Content Writer/Blogger at Digital Third Coast, a digital marketing firm located in Chicago. Connect with Digital Third Coast on Google+

Alex Schneider is the Director of Marketing at The Trade Desk where he helps agencies leverage Real-Time-Bidding (RTB) to buy highly targeted display advertising. He’s well versed at cutting through the ad:tech clutter and simplifying the ever changing display technology ecosystem of ad exchanges, ad networks, DSPs, SSPs, etc. Alex hails from Upstate New York, and now lives in Southern California where he’s still in search of the perfect buffalo wing. You can follow him on twitter @thetradedeskinc.

Holly is a content strategist and digital marketer with a background in SEO. She keeps a pulse on the paid and earned industries contributing articles when she can.

Acquisio Trading Desk's Director, Stewart has over 6 years of experience in the Display Advertising space, specifically in Sales and Campaign Management. Prior to working for Acquisio he worked for Mindgeek.

Ashley Kimler is an independent digital marketing consultant representing Heroic Search in Tulsa. Her experience in the realm of online promotions and communication spans the last decade as technology and best practices have evolved. She and her team pride themselves on staying at the cutting-edge. Follow @ashleykimler and @heroicsearch on Twitter to see what other industry secrets they share.

Fahad Muhammad is a Content Marketer at Instapage. Being a veteran Instapage writer, he has witnessed the industry progress rapidly. He writes about landing page examples, marketing trends, Instapage updates, and conversion psychology on the Instapage blog. When he’s not busy hunting down landing page examples, he can be found glued to an episode of Top Gear.

With over 6 years experience in digital marketing, Hugh Beaulac is a big fan of social media marketing who helps small businesses grow online. He also runs MC2 Bid4Papers and writes for top-notch websites to share his tips. You can see his articles at CrazyEgg, SmartInsights, Foundr, LiveChatInc, and more.

As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of digital marketing. Since it's inception in 2009, Shout has built a strong reputation as one of Australia's leading social media agencies, assisting online businesses to formulate, implement and track successful marketing strategies. Michael is a respected thought leader and digital strategist, specializing in online strategy, corporate SEO, Google retargeting, email and conversion rate optimization, and online reputation management. Follow Michael on Google+ or connect with him through LinkedIn.

Ben is an agency Principal and Senior VP of Marketing for Add3, a digital marketing agency, with offices in Seattle and Portland. Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx, a Portland-based digital marketing association with over 200 members that puts on the annual SearchFest conference in Portland. Check out Add3 at www.add3.com, or on Twitter @Add3Com.

Sanjay Mayar is the VP Marketing for Imajery and has spent his career executing performance-centric optimization strategies where marketing campaigns are managed under strict ROI and volume targets and ultimately optimized to maximize profit and growth. As a marketing thought leader, Sanjay’s passion is to marry lead acquisition growth tactics with user retention and nurturing strategies, fundamentally driving up user lifetime value and providing a superior customer experience.

Blair Symes is the demand generation manager at Ifbyphone. Over the past 17 years, he has published numerous articles, white papers, eBooks, and blog posts on a wide range of topics, including B2B marketing, marketing automation, and search marketing.

Maggie Aland is a staff writer for Fit Small Business and editor of the Marketing and Reviews sections. She writes on a variety of marketing topics, ranging from newspaper ads to how to market your business on Facebook. When not editing or writing, you can find Maggie looking for the best brunch spots in NYC.

Sandra Bouchard is the Knowledge Base and Community Manager at Acquisio. She has more than 15 years of Customer Management augmented by fives years of Community Management. Her goal is to enable our clients, partners, and colleagues to do things that made a difference in their business activities. An avid MMO gamer, and gardener, Sandra has an obsessive passion for learning. Her favorite aspect of the Acquisio platform is, not surprisingly, the Acquisio Community.

Tiffany McNeil is a Senior Campaign Manager and Sales Specialist for Acquisio's Trading Desk (ATD). She's been with the company more than 5 years now, previously holding positions as a Display Campaign Manager and Display Coordinator.

Anand Srinivasan is the founder of Hubbion, a suite of free business apps and resources. Hubbion has been ranked among the top 20 project management apps by Capterra. Anand also contributes on Entrepreneur, GoDaddy and Business.com among others.

Dror works at Acquisio as the Web Marketing Manager. He is a talented savvy marketing professional who's experience in digital marketing and web analytics helped companies increased lead generation, sales revenue, net income and ROI.

Patrick Foster is a writer and ecommerce expert for Ecommerce Tips. He’s eager to see how AI diagnostics can improve access to quality healthcare. Visit the blog, and check out the latest news on Twitter @myecommercetips

Sébastien Provencher is an entrepreneurial tech professional with more than 15 years of hands-on product management and business development experience, and was called “one of the smartest thinkers I have ever met when it comes to the internet,"​ by Mitch Joel. Acting as an advisor to major brands, founding multiple companies and working for various industry leaders, Provencher is an award winning marketer. In his spare time he enjoys cycling, playing strategy games and watching baseball.

Anna is a writer for BoxofAds.com. She creates simple and beautiful writing for all human beings. Simple, so that anyone, anywhere could understand it. Beautiful, for the joy of every reader.

Emmanuel Begouen is a Search Engine expert with more than 14 years experience in the Interactive Marketing domain. He worked as Search Director in major agencies in Montreal, including Bell Web Solutions, NetWorldMedia and Mediative.

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is the primary creator of Main Street ROI’s training programs. Phil is an expert in online advertising, marketing analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Garrett Mehrguth is the CEO of Directive Consulting, a Unbounce Partner and MozLocal Recommended Agency serving mid-enterprise level firms.

He has been published in Moz, Kissmetrics, Ahref, Marin, Acquiso, Convince and Convert, Wordstream, Raven, Local Search Ranking Factors, and more. He has spoken at MozCon Ignite, General Assembly, PeopleSpace Innovation Labs, SoCal Code Camp and others.

Mary Walton is a professional editor at custom writing service BoomEssays. Read Mary's blog Simple Grad, her recent post is UKWritings Review.

Building upon her knowledge of customer service satisfaction and small business operation, Shawn Daughhetee is a recent MBA graduate from Clemson University who is currently working as a Digital Advertising Specialist with Chumney & Associates.

Jana Fung, guest author of this post, is the Marketing Manager of MixRank. She has managed successful demand generation programs for over 5 years. She is optimistic about the growth of online advertising and has a passion for helping online marketers with their campaigns. If you’re a MixRank fan or just want to say hi, she’s interested in connecting with you! Follow her on Twitter @jana_fung

Tyson Quick is the Founder and CEO of Instapage, the leader in post-click optimization. He founded Instapage in 2012 after seeing how performance and growth marketers were losing money in underperforming advertising campaigns. Since then his vision has been to create a suite of post-click optimization products that maximize returns through advertising personalization.

Emil Kristensen is the CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors—without hurting the user experience.

Rebecca Hill is the Outreach Coordinator at TechWyse, an SEO agency in Toronto, Canada. While she is not busy building relationships with bloggers and influencers in the marketing world, she can be seen rooting for the Blue Jays.

Brad Geddes has been involved in PPC since 1998. He is a Co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month.

Marc-André Sinclair is a digital media native, known for helping small and large organizations embracing new technologies. He has a pretty good grasp on the local search industry where he has spent the last 10 years helping various incumbents with their digital transformation. Content marketer at hearth, Marc-André has been recognized by the industry as top HEC Montréal alumnus.

Adam Di Stefano is the Director, Online Presence and Content at Yellow Pages Group, Canada’s largest digital marketing agency for small and medium-sized businesses, and the author of 21st Century Marketing: A guide for small and medium sized businesses (http://www.adamdistefano.com/#!books/cnec).

Vinod Jethwani is the CEO and Founder of Walnut Solutions and he helps web based companies with his SEO strategies to grown their revenue. He started his career in 2007 as a software developer with an Indian based MNC and later in 2011 became an entrepreneur. Follow him on Twitter @VinodJethwani or through his blog.

Emily Reiffer is general manager at Paid Traffic (owned by Digital Monopoly co.ltd), an Australian based PPC advertising agency. She is a marketing fanatic and entrepreneur with a passion for everything search engine related. You can reach out to her on LinkedIn!

Greg has been involved with Internet Marketing and Design since 1998. Coming from a web design and development background, in 2006 he shifted his focus to Search Engine Marketing Industry, especially Pay-Per-Click-Marketing, where he has helped both Fortune 500 companies as well as small businesses and new start-ups to improve branding, increase online and offline revenues, cut costs and succeed online. Most recently, he founded AfterClicks Interactive a Search Engine Marketing Firm that provides clients with Professional Pay-Per-Click (PPC) Marketing, Search Engine Optimization and Social Media Marketing geared to maximizing their return on investment.

Max is an SEO and PPC Specialist for Vital Design in Portsmouth, NH. With experience in both SEO and PPC, he creates strategies and manages accounts that combine both organic and paid to maximize results for clients in a large variety of industries.

Long-time Seattleite now in Montréal. Still makes his own beer. Learning French but avoiding poutine. Knows every detail of AdWords & Bing Ads APIs. Bearded.

Jason’s 15+ years of experience in design and development has lead him to a career in Product Management with Acquisio. Working with customers to identify and solve campaign management challenges using artificial intelligence makes Jason not only our VP of Research and Development, but also our AI superhero!

Kelly Smith works as a marketing specialist and Content Manager at Career FAQs, Australia’s leading portal on online learning and career resources. She is interested in everything related to digital as well as new tech solutions and self-improvement ideas.

Byron Tassoni-Resch heads up Search Engine Marketing for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

Greg Rose is a geospatial professional with over 10 years in the field. Since 2008, Greg has been focused on the mobile geospatial developer space and has extensive experience in building and maintaining Developer Communities using social media tools. Greg is technically focused and understands the needs of Geospatial Developers, yet is a Marketer at heart who knows how to message his audience. Greg has taken these two talents and combined them in his journey to become a thought leader in the geospatial world.

Stefan Klein heads up the Search department at Nayoki, a full service digital performance agency out of Munich Germany. Nayoki is part of Arvato / Bertelsmann's E-commerce unit. Before taking the search department's lead at Nayoki in 2010, Stefan spent eight years in the United States. While there, he was in charge of marketing communications for a public medical device company out of Andover, MA where he was able to implement digital media and performance driven online marketing projects on the B2B and B2C side of the business.

David Johnson got started in the auto industry as a salesperson at a Ford/Mercury store in Florida’s Panhandle. He quickly showed his prowess as a salesperson, averaging 25 cars per month, with perfect CSI scores. Soon he took over the internet sales department and grew it into a full fledged business development center (BDC) with 6 employees, handling just over 1000 leads per month. From there David was recruited to be a national trainer and traveled the U.S. teaching dealerships how to run a successful BDC through inbound lead generation, phone skills, emails, advanced CRM strategies and video email.

Arnav Patel is the Director of Content Marketing at Tars. Tars is a chatbot-obsessed Adtech company that is striving to build the future of PPC landing pages. We eat, sleep, and breathe everything that has to do with conversational design and CRO.

Robert Brady is the founder of Righteous Marketing, a digital marketing agency. He got started in pay-per-click marketing during a class project in college and hasn’t stopped learning since then. He has worked with a variety of different companies, ranging from a small grass-fed beef grower in Idaho to a large B2B data storage provider.

Robert resides in Idaho Falls, Idaho and can often be found skiing, mountain biking, or playing ultimate Frisbee. The best way to reach him is through Twitter: @robert_brady.

Hayley has been working in the paid search industry for over 5 years, she is Google Adwords and Analytics qualified and also holds a Bing Ads Certification. Hayley currently works at a Receptional helping a range of clients achieve their paid search targets, her clients range from small to large and operate in various industries including retail, healthcare, gambling and the legal sector. In her spare time Hayley enjoys playing badminton, going to the gym and spending time with friends and family.

Anders Hjorth is the founder of Innovell, a Digital Marketing Insights consultancy providing research reports on major trends in Digital Marketing. As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search), BDBL MEDIA (Biddable) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. Anders was also COO for GroupM Search across EMEA.

An expert search, social and content marketer, Ryan leads Elevation Marketing's digital strategy department, helping brands achieve their business goals, such as improving sales and market share, by developing integrated marketing strategies distinguished by research, storytelling, engagement and conversion. With proven track record of energizing brands, engaging audiences and managing multidiscipline marketing teams, Ryan is a respected expert in achieving consistent results through creative design, thought-provoking narratives and innovative problem solving.

Hayley Warack is a Digital Strategist at Converge Consulting. She builds and manages search engine marketing and social media advertising campaigns for clients across the country. Hayley’s focus is not only to be dedicated to her client’s marketing needs but to also find creative and innovative solutions that set them apart from their competitors.

Steve Nitz is a digital marketing consultant for The Ocean Agency, a digital marketing agency based in downtown Chicago.

Dominic Lidgett is a specialist in internet marketing who writes about a variety of different online marketing topics including PPC, SEO & Social. Check out more about his work at Strawberry.

Nick Campanella graduated from Queens College with an MFA in Creative Writing. He is a writer for GetVoIP who focuses on VoIP and CRM news and trends while putting a unique spin on omnichannel, customer support, marketing strategies, and the sales funnel.

Lalit Sharma is an SEO consultant who runs a SEO house called Ranking by SEO. He is specialized in link building and other SEO related activities. You can also find him on Twitter, Google+ and his personal blog.

Michael Thomas is the founder and CEO of Campfire Labs. Previously he wrote for magazines like The Atlantic, FastCompany, and Quartz.

Jeff serves as Chief Marketing Officer for Yext, the digital knowledge management pioneer, where he recently co-authored the ebook The Everywhere Brand. Jeff previously served as Vice President of Marketing Insights for Salesforce and ExactTarget, and his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. A Clevelander now working in the heart of Manhattan, he relishes the fact that he lived to witness the Cavs win a championship. He holds out no such hope for the Browns, but he’s far more optimistic about the Tribe.

Nicolas Fincher is a marketing and PR manager at CS-Cart.com ecommerce software company, which offers a comprehensive range of multifunctional shopping cart tools, including CS-Cart and Multi-Vendor software.