Tired of spending hours entering data and adjusting the budgeting and bids for your clients but can’t see a better way? There is light at the end of the tunnel. Here’s how to use Acquisio’s Bid and Budget Management tool to...
Author - Melissa Mackey
Melissa Mackey
Lead Generation On Steroids: Using Audience Targeting For Max Impact
Pay per click advertising (PPC) is known for being highly targetable and trackable. And yet, with click costs continuing to rise, reaching the right audience in paid search and paid social is more important than ever – posing a challenge for many...
See The Future At The Acquisio Summit
Next month, on July 29 & 30, marketers from all over the world will convene in Montreal, Quebec, Canada for the Acquisio Summit. If you’re an Acquisio user, or a would-be user, this conference is a must-attend! I spoke with Marc Poirier, CEO and...
Top 5 Considerations for B2B PPC Advertisers
B2B PPC advertisers have different considerations than B2C advertisers do. Few B2B advertisers are involved in ecommerce, for example, so tactics like shopping campaigns and cart abandon remarketing aren’t a factor. Most (not all, but most) PPC...