The digital advertising world isn’t what it used to be. Two massive, tectonic forces are shaping the world of marketing. You know them as Facebook and Google. Without using both of these platforms, an ad campaign is just not maximizing its full...
Author - David McIninch
Blog Newsletter
It’s Marketing “In the Moment” That Matters
At my previous company, we delivered complex enterprise software that was meant for large companies and specifically, the employees of those companies, but we never wanted our users to sense that complexity and feel less important. We focused on the...