What do restaurant bathrooms and PPC ads have in common? Well, it’s a matter of consistency. To paraphrase the common wisdom, a restaurant’s bathroom is a good indicator of the cleanliness of its kitchen. If they let the bathroom get dirty (what you...
Author - nelshinnawy
nelshinnawyFacebook 101: Check your Ad Scheduling & Delivery Settings!
Last week, Acquisio sponsored the Facebook Advertising: Testing and Optimization webcast on Search Marketing Now (available on-demand). The very talented Merry Morud from aimClear packed it with tons of tips and tricks but here’s one that...
Tax Season Isn’t Over
At least for online marketers engaged in PPC efforts. They say great minds think alike. So it was no surprise last week when Andrew Goodman and Bryan Eisenberg managed to write nearly identical columns about the Google AdWords “tax”. So...
FREE: 3 Tickets to PPC Training Workshop at OMS
Next week, I will be joining Bryan Eisenberg in a super charged and fun PPC training workshop at the Online Marketing Summit. The workshop is titled: PPC Optimization: The Road to Recovery and will cover: The 7 most common PPC mistakes to avoid...
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Guess Who Just Hooked Up!
Solving the Marketing PuzzleThink of your marketing efforts as a rubik cube. You can’t possibly solve the puzzle without being able to see all sides. In your traditional marketing efforts, you cannot unfortunately see all sides. It’s...