Attention Marketers! Do you sell something or collect leads on your site? Thought so. I bet you’ve spent a lot of time designing paths to convert visitors into leads or sales. If I were to ask you who were your highest value prospects, you...
Author - dangolden
6 Tips For Using Audience Targeting
Still think LinkedIn is the only social platform for targeting businesses? Think again. All those B2B customers who say they “prefer” LinkedIn are still spending a ton of time on the book of face, and thanks to some improved targeting features it is...
Amazon Marketplace vs. Amazon Product Ads Showdown
We can all think of lots of ways to describe Amazon. However, most of us don’t first think of Amazon as an advertising platform. Yet, Amazon sold $609 million in ads in 2012, and eMarketer predicts that it will eclipse $835 million in advertising...
Are You Ready for Conversational Search?
It used to be the only time I talked to my computer was to scream expletives about how long it was taking to calculate a pivot table. That’s all about to change.
It’s time to tackle the Who, What, Where, When, Why, and How of search marketing.
6 Tactics to Connect and Convert Your B2B Audience on LinkedIn
Attention B2B companies! LinkedIn isn’t just a tool to use when you want to switch jobs. Its time to leverage the world’s largest professional