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Maximizing Car Sales in Unpredictable Times: Advertising Efficiency Tools & Opportunities

In this Digital Dealer webinar, we knuckle down for a Fourth of July 2020 “halftime huddle.” 🏈 We look back on the effects of COVID in H1 and what that means for your H2 advertising strategy. Local Search Group CEO, Jim Flint, and Acquisio’s VP Optimization, Jason MacDonald have years of hands-on experience helping dealerships find

Pitching Programmatic: Get Your CMO On Board

Programmatic advertising has been around for a few years now, however adoption has been slow by managers and businesses. There continues to be a disconnect on how programmatic works, the best approach to choosing your tech, and how to explain why you should be expanding in the channel to your leadership team. This webinar will

Advertising to the Post-COVID Local Consumer

Advertising to the Post-COVID Local Consumer

Scientists say it takes an average of 66 days to form a habit. So on the other side of COVID-19, marketers will be faced with a local consumer that will have developed a preference for digital purchasing for good. Here’s what marketers and local SMBs can expect from post-COVID consumer behavior and preferences. Plus, we’ll

Webinar: The State of PPC Automation

The State of PPC Automation – Fall 2019 Edition

The kids will be back in school soon, but learning doesn’t stop at graduation! In the world of paid search, evolving technologies and strategies means the landscape changes every few months. Well, class is officially in session, join our webinar on the state of PPC automation in Fall 2019! Join digital marketing veterans Lee Goldberg

Acquisio Turing Machine Learning Performance Report

Acquisio Machine Learning Performance Report

Our latest tell-all, data-packed report demonstrates the power of Acquisio’s machine learning suite of algorithms, now known as Acquisio Turing™. Machine learning and artificial intelligence innovations have already redefined marketing and advertising as we know it, allowing marketers to solve increasingly complex problems faster than ever before. The machine learning algorithms at Acquisio, including bid

Lessons from Award-Winning Paid Search Campaigns

Lessons from Award-Winning Paid Search Campaigns

Real talk: nowadays tweaking keywords and ads to optimize for clicks and conversions is only the starting point for a successful SEM strategy. To keep winning you need to go beyond simple optimization. This webinar will uncover what leading marketing teams are doing to gain an edge on their competition so that you can too.

Webinar cover: Turn B2b Lead Scoring into Actionnable Data + Fresh New Ideas

Turn B2B Lead Scoring into Actionable Data + More Fresh Ideas

On demand webinar presented by Hanapin. News flash: a lead is not a lead. That’s right. In the B2B marketing space, it’s not about just having a ton of leads in your funnel – it’s about having qualified leads. Have you found yourself trying just about everything to gain more qualified leads? We’re here to

Success Story: Mittcom

Mittcom

In the first three months using Acquisio, Mittcom drastically reduced their CPCs by 55% and CPA by 40%, while increasing conversions by 103%.

Success Story: Envoke

Envoke

Envoke is an all-in-one marketing automation tool that delivers high-quality leads to business sales teams. With Acquisio, Envoke solved their problem of precise budget attainment and pacing.

Success Story: Philly

Philly Search Engine Marketing

Agencies don’t stay with tools for almost a decade and counting unless they get really great results using them. Learn how Philly Search Marketing have tackled former challenges and consistently achieved outstanding performance results for their clients using Acquisio.

Webinar presented by Marc Poirier, Jeff Allen and Brad Geddes

Ask the Pros Anything About AI and Machine Learning

On demand webinar presented by Hanapin. Anyone else tired of hearing the same ol’ things about AI and machine learning? “Robots are taking over the world!” “Is AI going to replace our jobs as digital marketers?” “The world is ending because of AI!” Ok, maybe that last one you haven’t heard so much. But really,

Webinar: Leveraging and Auditing AI for Better Search Advertising in Your Industry

Leveraging and Auditing AI for Better Search Advertising in Your Industry

Here’s What You’ll Learn: Acquisio and Adalysis will go head to head to discuss the impact of machine learning technology on paid search engine marketing at the industry level. You’ll walk away knowing: How AI is positively impacting search advertising in the automotive, financial, retail, medical and dental, and education industries Why some industries get

How to allocate your budget wisely in 2019

How to Allocate Your Budget Wisely in 2019

On demand webinar presented by Hanapin. When it comes to preparing PPC budgets, there are a zillion things to think about. Businesses are just way more complicated than they used to be – now you have to decide how to split up your budget between multiple brands and products, how much you should put into

eBook Cover: The Agency Guide to Automated Bidding Essential

The Agency Guide to Automated Bidding Essentials

Ready to Harness the Potential of Automated Bidding? Whether you’re starting out or a seasoned automated bidder, our strategic advice will be helpful What Automated Bidding is & When it’s Most Useful Distinguish between simple automation and machine learning automation. Understand when automated bidding is the most appropriate strategy and when to leave machine learning

Webinar: Marketing Agency Horror Stories of Non-Compliance

5 Marketing Agency Horror Stories of Non-Compliance

From ad copy blunders, to wrongful testimonials and click fraud, marketing agencies have gotten themselves into some terrifying legal trouble by not complying with the law. Thing is, most marketing...