If you were to launch a brand new PPC campaign tomorrow, how would you go about it? If you didn’t have access to a tool that could create and launch a new campaign in one day, would you instead… Do some quick PPC keyword research to develop a top...
To get the most out of your PPC campaigns, you must be testing ad copy and landing pages and continuously monitoring your results and ad spend. Some of the biggest roadblocks to a well-optimized PPC campaign are lack of budget, resources and little...
Artificial intelligence is no longer a shiny new thing. It’s been here for a while. If you’ve done a Google Search or clicked on a recommended product, article or film, you’ve interacted with it. If you’re a marketer, you’ve probably already worked...
This post comes courtesy of Arnav Patel, Director of Content Marketing at Tars. Chatbots are red hot in the digital marketing space. In fact, Gartner estimates that 25% of all customer interactions will take place through a chatbot by 2020. Why is...
Marketers spend a lot of time thinking about their buyers — who they are, what they need, and how to reach them. But when a precious prospect actually clicks your ad, your landing page form hits them with the conversion equivalent of a cold wet...
Ever wondered about bounce rate when you’re looking at your Google Analytics reports? It can seem like a scary metric – when most of us check our pages’ bounce rates, we see figures like 50%, 65%… maybe even 90%. So are those figures good or...
This post comes courtesy of Nick Campanella, a VoIP and CRM writer for GetVoIP. A/B testing is a powerful strategy used mostly by marketers to determine the overall effectiveness of their ad campaigns, websites, emails, and content. The goal, of...
As the range of opportunities extended to us by complex technology expands, the power of automation expands to meet it. If we didn’t have smart systems available to hold our hands and walk us through the astoundingly-sophisticated tools of today...
Earlier this month, Acquisio’s Co-founder Marc Poirier and I, Brad Geddes of Adalysis, got together for a fascinating discussion on the impact of artificial intelligence on paid search, the framework campaign managers need to leverage AI, and what...
This post comes courtesy of our friends at Sleeknote. Making a strong first impression is a must-do for brands today. Which is exactly why you can’t afford to squander your “thank you” and confirmation pages. Setting the appropriate tone and...
I recently attended the AI Congress and Data Science Summit in London and made a point of attending the panel discussion titled Ethics and AI. The panelists were Harriet Kingaby, the Co-Founder of Not Terminator and Emma Prest the Executive Director...
In July, Bing announced it was adding two automated bidding capabilities to user tool sets. Announcements about new ways to manage ad campaigns — especially those involving automation and AI — are exciting because they offer additional methods for...