Time. It’s arguably the most valuable resource we have. It’s especially valuable to marketers, who usually have limited budgets, limited resources, and increasing demands for performance. When you’re under pressure like that, anything you can do to...
Digital marketers have to know how to focus. To be effective, they must focus on marketing strategies and tactics that will actually work for them, and not get distracted by every fad that comes along. Sometimes, it’s hard to tell a fad from a real...
Both artificial intelligence and machine learning are trending for 2019 with absolutely no signs of slowing down anytime soon. While this new era of technology has a tremendous number of benefits, it can sometimes be difficult to tell fact from...
On March 23rd 2016, Microsoft released a new artificial intelligence Twitter bot named Tay. “Hellooooooo world!!!” read its cutesy first message. Within hours, however, human users had persuaded Tay to replace its light hearted banter with anti...
Artificial intelligence is no longer a shiny new thing. It’s been here for a while. If you’ve done a Google Search or clicked on a recommended product, article or film, you’ve interacted with it. If you’re a marketer, you’ve probably already worked...
Welcome to 2019. It’s an exciting time to be a pay per click marketer. The advertising AIs and platforms are evolving rapidly, and most marketers are evolving along with them. Device use is shifting ever more towards mobile and voice search devices...
As the range of opportunities extended to us by complex technology expands, the power of automation expands to meet it. If we didn’t have smart systems available to hold our hands and walk us through the astoundingly-sophisticated tools of today...
This post is part of our 3 part Hero Conf London 2018 series, where we’re sharing session insights exclusive to attendees only – until now! Check out part 1 and part 2 here. Hero Conf London was one of the last stops in our world tour of conferences...
This post is part of our 3-part Hero Conf London 2018 series, where we’re sharing session insights exclusive to attendees only – until now! Check out part 1 and stay tuned for part 3 to come! What are you currently doing to outperform your...
I recently attended the AI Congress and Data Science Summit in London and made a point of attending the panel discussion titled Ethics and AI. The panelists were Harriet Kingaby, the Co-Founder of Not Terminator and Emma Prest the Executive Director...
Pam Neely
Chandal Nolasco Da Silva
Michael Thomas
Patrick Foster
Tamas Frajka