During a recent training day, I came across a tool I had nearly forgotten existed. It is the Search Funnels conversion reporting data in the AdWords interface. (Located in the “Conversion” page under the “Tools and Analysis” tab.)
Author - jeffallen
7 PPC Lessons
Image Credit: nlearn.se It was a busy summer for the team at Hanapin Marketing and I. We had some good wins and some bad losses. In the end, it was a summer full of lessons that will guide my career and our agency. Here are the top seven things I...
5 PPC Mistakes That Cap Your Salary
When conducting interviews, or speaking with new clients, the conversation almost always shifts to something along the lines of “what makes PPC Account Managers really great at their jobs?” The answer typically depends on the Account Manager that...