Google’s latest release, Customer Match, comes not as a surprise to those familiar with Facebook and Twitter’s Custom Audiences, but as a welcoming trick…I mean treat. A welcoming treat. It allows advertisers to target users based on their...
Author - fshovlin
3 Reasons to Start Using Custom Columns Today
Ever wish you could easily see mobile conversions from AdWords without having to use segments? Now you can with their relatively new Custom Columns which were released in December 2014. Custom Columns are not entirely customizable, but there are...
In-Store Visits Now in AdWords’ Estimated Conversions
When Google announced cross-device conversions in October 2013, they shared this image which hinted at adding phone calls and in-store visits to their estimated total conversions equation. Calls from desktops and tablets were added shortly after...
Blog Newsletter
Maximize Profits, Not Efficiency: The Right Way to Align Advertising Goals
A wise man once said, “Companies that hack marketing budgets when they’re down will soon not be companies at all”. Well, I may not be wise, but I did say it. Recently, Google has been focusing on profit-driven marketing. While it may be biased...
New AdWords Feature: Ad Customizers
Google announced Ad Customizers yesterday, September 25, a new AdWords feature that allows advertisers to do exactly what the name implies: customize their ads (very creative, Google). The twist is that you can now dynamically customize your ads in...
Back to School Planning for Digital Marketers
Back to School is the second biggest consumer spending event of the year, right behind the winter holidays. While last year experienced a dip, things are expecting to bounce back. Is your business ready for it? Hopefully you’ve already planned your...
Why the New AdWords Features & Products are Important to your Business
Francis Shovlin, a SEM expert at SEER Interactive shares his opinion on Google Adwords new features announcement this April 22nd. This included a new addition to its Estimated Total Conversions (in-store sales), new ways to market mobile apps, and...
How do Ad Extensions Affect Ad Rank?
Google recently announced a major change to their Ad Rank equation. Ad Rank had been calculated by your bid and Quality Score in the past. Now, Google will factor in the expected performance of your ad extensions. A brief history of recent Ad Rank...
Tracking Conversions Across Devices with Google AdWords
With enhanced campaigns, Google promised advertisers many interesting features for tracking offline conversions such as visits to stores and even purchases made in store. These will all eventually be part of Google AdWords’ new offering, Estimated...
Three New AdWords Conversion Tracking Features
Image credit: aizymusic.com Google AdWords has quickly (and quietly) released three new features and abilities to their conversion tracking over the last month, all of which give advertisers more flexibility to the data they’re analyzing. From...