Author - fshovlin

bing automated rules

Bing Now Supports Automated Rules

While Google has had this feature for almost five years, I was very excited to see that Bing rolled out Automated Rules on 6/1/2015. These rules are great for automating processes and becoming a more efficient PPC account manager. Here’s what you...

New AdWords Feature: Ad Customizers

Google announced Ad Customizers yesterday, September 25, a new AdWords feature that allows advertisers to do exactly what the name implies: customize their ads (very creative, Google). The twist is that you can now dynamically customize your ads in...

How do Ad Extensions Affect Ad Rank?

Google recently announced a major change to their Ad Rank equation. Ad Rank had been calculated by your bid and Quality Score in the past. Now, Google will factor in the expected performance of your ad extensions. A brief history of recent Ad Rank...