Ever have a customer that has insisted on being number one in the search results? Yes, we’ve all had them – and seen their budget evaporate fast. We often use the Average Position metric to report back on performance. But not anymore...
Google dropped news in June about rebranding and mergers that didn’t quite have the impact that some M&A rumors might. Its big news — DoubleClick is dead, AdWords has a new face, and multiple businesses owned by Google related to digital...
There’s a new ad format in town. Responsive Ads are a new beta ad format for search and display. Why is this the biggest change ever to ad formats? These ad formats mark a huge transformation in ad creation philosophy. Rather than the campaign...
Mobile-specific PPC ads were ranked the third most effective tactic behind text ads and remarketing by PPC marketers in 2018. And it makes sense, as the majority of search engine and overall online traffic is now mobile. PPC marketers state that...
If search queries didn’t exist, I’d be out of a job. The idea that someone can search for literally anything on the internet and find results still blows my mind decades later – even more impressive is that entire industries have...
In 2016 Bing Ads followed AdWords and introduced a new ad type to replace the standard text ad we’ve known for so long. The expanded text ad has since become the text ad to use and it’s time to say good-bye to the standard text ad...
The Google Partner program exists to help AdWords advertisers find competent advertising agencies and online marketing professionals. For such organizations, the extra assistance and certification offered by the program can help them secure more...
From the 19th of January, Google is changing the rules around the phone numbers that are displayed for Ads, and your numbers might be affected. Will you be impacted and what should you do about it? What is Google Changing About Call Extensions? In...
From January 31st it will no longer be possible to create or update Standard Text Ads (STA) for AdWords. This will be the case both in the AdWords UI and through Acquisio. If you’re still using Standard Text Ads in your campaigns...
Google Expanded Text Ads are taking over from the Standard Text Ads, as of now and will be mandatory by the end of the year. That means, marketers far and wide are transitioning from the old to the new. In our webinar, hosted on November 2nd, Brad...
Google has expanded. Its text ads, that is. In an effort to streamline and improve the mobile experience, Google has launched expanded text ads, otherwise known as ETAs. Already accessible to advertisers, ETAs will become Google’s only form of...