Mobile-specific PPC ads were ranked the third most effective tactic behind text ads and remarketing by PPC marketers in 2018. And it makes sense, as the majority of search engine and overall online traffic is now mobile. PPC marketers state that...
Tag - Mobile
Richard Beck
Voice Search Battles
In our never ending quest to unravel the mystery that is voice search, we decided to put our favorite voice search assistants to the ultimate test. 9 languages, 12 devices, 1 dedicated lunch hour. The idea for an epic voice-to-voice...
Cassy Trussell
Everything You Need to Know About the Online and In-Store Bromance
An increasing amount of martech providers, including Google themselves, are supporting marketers and advertisers in their quest to understand the relationship between online and in store customer interactions. According to eMarketer, just over 50%...
Chandal Nolasco Da Silva
A Short History of Google Posts
July 7th 2017 Edit: In order to keep Posts timely and relevant for searchers, Google confirmed that most Posts are removed from the default view seven days after publishing – except for upcoming events which are removed after the event is over...
Fun Fact Friday: Mobile Ad Spend Now Exceeds Desktop
Fun Fact #2 While total online ad spend is growing steadily, mobile has now overtaken the desktop in ad dollars just like it has with usage time. The hotly anticipated 2017 Internet Trends Report released earlier this week was full of fun facts that...
Developing a Strategy to Win More Micro-Moments
Thank you to our friends at 3GEngagement for submitting this informative guest post to our team! What is the best way to structure your search campaigns to take advantage of the moments that matter most to your bottom line? Simple: you plan for it...
David Johnson
Google’s Decision to Promote Local Reviews Helps Small Business
Google has all eyes on local reviews lately. Considering that 70% of customers who are asked by a business to leave a review will actually do so, this type of customer feedback is not only highly valuable and persuasive, it’s readily available...
How to Use the AdWords IF Function
In early December, Google announced that they would roll-out the new AdWords IF function in the coming months. The logic is what you’d expect. The result is dynamic ad copy that will read one way if a condition is met and another way if it is...
Robert Brady
How to Throw Away Money Advertising on Instagram
Instagram has hit a major milestone with 400 million users. That’s actually 80 million more users than Twitter has. They’ve got shiny new advertising features that are attracting a lot of attention, and a lot of marketers. My own Instagram feed is...
Mark John Hiemstra
Ways to Attract More Followers on Your Corporate Instagram
Instagram is growing in popularity for businesses, as it has become one of the most popular social networks with more than 400 million active users. If you want to increase your following and improve branding, or even make sales through Instagram...
Jack Dawson
Acquisio Introduces Promote, an All-in-One Digital Marketing Solution for Small Businesses
I’m happy to announce the launch of Acquisio Promote, an all-in-one digital marketing solution for local businesses in need of a digital presence and new customer generation. Why We Created Promote People who have been following my career know that...
Sebastien Provencher
4 Reasons to Get Excited about Acquisio’s New CallRail Integration
With more than a dozen call tracking vendors integrated in Acquisio, you may be wondering why you should get excited about the addition of CallRail to our roster. Well, marketing friend, here are four reasons why we care, and why you, our client...
Jillian Zacchia