Google has been focused on speed for a while. Recently, they’ve started nudging pay-per-click advertisers to focus on it, too. In the last few years, AMP (Accelerated Mobile Pages) markup has expanded from a way to improve website speed in general...
Ever since the Mobile First Index was announced and started rolling out in March, there has been so much speculation, countless blog posts, and conference presentations covering the topic. How should webmasters get ready? Will it affect rankings...
Mobile-specific PPC ads were ranked the third most effective tactic behind text ads and remarketing by PPC marketers in 2018. And it makes sense, as the majority of search engine and overall online traffic is now mobile. PPC marketers state that...
In our never ending quest to unravel the mystery that is voice search, we decided to put our favorite voice search assistants to the ultimate test. 9 languages, 12 devices, 1 dedicated lunch hour. The idea for an epic voice-to-voice...
An increasing amount of martech providers, including Google themselves, are supporting marketers and advertisers in their quest to understand the relationship between online and in store customer interactions. According to eMarketer, just over 50%...
July 7th 2017 Edit: In order to keep Posts timely and relevant for searchers, Google confirmed that most Posts are removed from the default view seven days after publishing – except for upcoming events which are removed after the event is over...
Fun Fact #2 While total online ad spend is growing steadily, mobile has now overtaken the desktop in ad dollars just like it has with usage time. The hotly anticipated 2017 Internet Trends Report released earlier this week was full of fun facts that...
Thank you to our friends at 3GEngagement for submitting this informative guest post to our team! What is the best way to structure your search campaigns to take advantage of the moments that matter most to your bottom line? Simple: you plan for it...
Google has all eyes on local reviews lately. Considering that 70% of customers who are asked by a business to leave a review will actually do so, this type of customer feedback is not only highly valuable and persuasive, it’s readily available...
In early December, Google announced that they would roll-out the new AdWords IF function in the coming months. The logic is what you’d expect. The result is dynamic ad copy that will read one way if a condition is met and another way if it is...
Instagram has hit a major milestone with 400 million users. That’s actually 80 million more users than Twitter has. They’ve got shiny new advertising features that are attracting a lot of attention, and a lot of marketers. My own Instagram feed is...
Instagram is growing in popularity for businesses, as it has become one of the most popular social networks with more than 400 million active users. If you want to increase your following and improve branding, or even make sales through Instagram...
Pam Neely
Holly Miller
Richard Beck
Cassy Trussell
Chandal Nolasco Da Silva
David Johnson
Robert Brady
Mark John Hiemstra
Jack Dawson