Myself and my team travel around Europe on a frequent basis, meeting digital agencies and others involved in the advancement of digital marketing capabilities and advertising success. The different growth rates, channels used and local cultures...
Tag - Mobile
lboninfanteLive Blog – Mobile Ad Opportunities Today and Tomorrow
This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as possible, but if you feel like any point has been...
CT MooreMobile Paid Search 101
In this clip, Marc Poirier Co-Founder and VP Marketing at Acquisio talks about mobile PPC and its implications for your paid search campaigns. Specifically, he looks at (1) the growth of mobile PPC, (2) what kind of advertisers it affects the most...
mpoirierMobile PPC Strategies – Interview with Laura Garrido
Laura Garrido With such high expectations for mobile advertising this year, marketers have a lot to consider — from high-level mobile ad strategy and deployment to working out a mobile budget. Well, with Google as the #1 mobile site...
Blog Newsletter
Budgeting Ad Spend Across Mobile Channels
With all the talk about mobile ad opportunities, marketers are faced with some tough questions: just how do you go about diverting ad budget from other channels an allotting to mobile? Well, before you can do that, you have to understand just what...
Mobile Ad Opportunities in 2012
So every year since 1990-something, people have been predicting that the following year was going to be the year of mobile. Whether 2012 will turn out to be the year of mobile or not is anyone’s guess, but two things that are certain are...
Google on iPhone and Local Search
Continuing the trend of pontificating about next year, playing with the new Google iPhone Search App, it occurs to me that this is IT for igniting local search. (NY Times Story Here) Whenever Google starts putting ads into those results that is...
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