While the advertiser market share battle between Facebook and Google continues, attention has been shifting towards an increasing number of new online advertising opportunities. According to our 2018 Digital Predictions video collection and ebook...
Fun Fact #6 Only 17 percent of [SMB] respondents said they have an e-commerce enabled website, and 71 percent have no plans to develop e-commerce capabilities in the future. – Financial Post PayPal Study Finds SMBs Digitally Underrepresented A...
July 7th 2017 Edit: In order to keep Posts timely and relevant for searchers, Google confirmed that most Posts are removed from the default view seven days after publishing – except for upcoming events which are removed after the event is over...
This week Acquisio is celebrating the local marketer. We had a guest post about local marketing yesterday and today our VP of Marketing is a guest speaker in a webinar all about machine learning and local marketing. The webinar is being hosted by...
Today Acquisio is really proud to announce a strategic partnership that will further assist Yext’s massive network of business clients to succeed in the digital marketing sphere. Yext describes their app directory as an opportunity for businesses to...
Google has all eyes on local reviews lately. Considering that 70% of customers who are asked by a business to leave a review will actually do so, this type of customer feedback is not only highly valuable and persuasive, it’s readily available...
It is the journey, not the destination that matters. This familiar adage can be applied to any aspect of life, but it rings especially true for marketers and businesses. When it comes to customer satisfaction, the customer journey is most important...
Small businesses have a lot to gain from local advertising online, yet routinely reject PPC as a marketing channel. How do we know? Partnering with the Local Search Association, Acquisio helped to create the LSA report, a detailed analysis into...
The Local Search Association’s annual conference just wrapped up, and as both a sponsoring partner and attendee, Acquisio had a blast! Local is so important to us and we learned so much on the ever-growing influence of local marketing. Including...
Reaching nearby customers has never been easier for small businesses. Whether it be on Google, Facebook, or another digital platform, SMBs now have an advertising superpower. But getting a handle on a brand new marketing strategy can be a bit tough...
SMBs are catching wind of digital marketing products and services available to them and are responding with serious investments. In fact we’ve noticed small businesses are injecting more funds into online advertising than ever before. Borrell...
The digital advertising world isn’t what it used to be. Two massive, tectonic forces are shaping the world of marketing. You know them as Facebook and Google. Without using both of these platforms, an ad campaign is just not maximizing its full...