There is no denying the growing importance of the role mobile technology plays in the future of businesses, and your Google PPC campaigns are no exception. With mobile shopping and the click-to-call feature increasing at exponential rates...
Tag - Mobile
Pay vs. Bid: Optimizing for Mobile and Non-Mobile
Every PPC marketer claims to be optimizing accounts and campaigns, but as Bryan Minor pointed out in the last Pay vs. Bid post, A Case for Automated Optimization, without bid history, which unfortunately is hidden in AdWords and other PPC...
7 Reasons the LogMyCalls/Acquisio Integration Matters
This is a partner post by McKay Allen from LogMyCalls, call tracking vendor. Earlier this week Acquisio and LogMyCalls announced an integration which now enables in-depth call data from LogMyCalls to be pushed to the Acquisio dashboard...
Mobile PPC Provides Instant Gratification
In a world of fast food, same-day delivery and high-speed internet connections, our customers demand instant gratification. When they want your products or services, they want it now! If your business primarily relies on phone calls to create...
Blog Newsletter
What’s New In Call Tracking – from Marchex
We want to say thank you to Marchex, our call tracking partner, who made managed to make it to the cold and snowy Montreal office all the way from New York and Seattle. Thanks guys! It was a pleasure to have you yesterday, helping the company learn...
Acquisio’s New Bulk Bid Adjustment for Mobile
Want to streamline work processes, centralize workflows and improve productivity? Who doesn’t! With Acquisio’s latest feature, mobile bid adjustment for bulk edit, we now let you bundle all your mobile bid changes from many ad groups...
Mobile PPC – Keep it Simple, Stupid
I got a new phone this week after my previous phone was ruthlessly crushed by the lap-bar of the Kingda Ka rollercoaster. I now own the Moto X+1 (fanboy alert), with custom leather back. The phone learns my behaviors over time, telling me exactly...
Search Marketers Can’t Afford to Ignore Call Conversions
This is a partner post by Ifbyphone, call tracking vendor. Everyone today has a smartphone, and they are using those devices to find and contact businesses with increasing regularity. 25% of searches take place on mobile devices today, and that...
Google Adwords Website Call Conversions vs. Current Call Tracking Vendors
Google shared another industry rumbling release this week with the launch of a free call tracking solution for Adwords users. As with every Google release, there is a lot of excitement and a lot of questions. With Google now offering a free service...
Tracking Conversions Across Devices with Google AdWords
With enhanced campaigns, Google promised advertisers many interesting features for tracking offline conversions such as visits to stores and even purchases made in store. These will all eventually be part of Google AdWords’ new offering, Estimated...
Mobile Display Adverting – A Direct Response Game
I recently gave a presentation at the Montreal Google Office for a SEMPO CANADA meeting on Mobile Display Advertising. I’ve outlined the key elements of maximizing your chance of success with prospecting potential leads using mobile as an...
Facebook is Going Mobile
Look, we all like to take potshots at giants, and that’s the reason that Facebook gets a lot of hits from, well, almost everywhere. Whether it’s consumers who hate that the free service they’re using has to show them advertisements, or advertisers...