According to Hanapin Marketing’s State of PPC Report, pay per click marketing budgets are increasing. Compared to 2016, 79% of marketers say their budgets are higher and will continue to increase. With budgets rising and an overall positive...
Author - Brad Smith
Brad Smith
Branded vs Non-Branded Paid Search: Which is Better for Sales and Your Bottom Line?
Pay per click search terms are a tricky beast to navigate. Do you bid on branded terms where you can capture interested users close to converting? Or do you bid on non-branded, more generic terms like PPC tool that bring in more traffic and leads...
What Is A Good Click Through Rate (CTR) and How to Improve It
It’s a beautiful day, the sun is shining, so you decide to find out how your PPC ad campaigns are performing by asking what is a good click through rate? You run some analytics and dashboard reports, only to find your click-through rate (CTR) is...
How to Transition Your Seasonal Campaigns
The latest holiday is over, the season’s changing…now what do you do with your seasonal campaigns? You’ve spent months gearing up campaigns for Black Friday, Valentine’s Day or Memorial Day. Your hard work and preparation successfully...
How Stronger PPC Analytics Will Generate More Revenue With Less Traffic
The following post comes from our friend Brad Smith at Codeless. Brad is a frequent contributor on Kissmetrics, Hubspot, Unbounce, Moz and more! PPC platforms like Facebook and Google AdWords can be a nightmare for some marketers. There are...