It’s a beautiful day, the sun is shining, so you decide to find out how your PPC ad campaigns are performing by asking what is a good click through rate? You run some analytics and dashboard reports, only to find your click-through rate (CTR) is...
Author - Brad Smith
Brad Smith
How to Transition Your Seasonal Campaigns
The latest holiday is over, the season’s changing…now what do you do with your seasonal campaigns? You’ve spent months gearing up campaigns for Black Friday, Valentine’s Day or Memorial Day. Your hard work and preparation successfully...
How Stronger PPC Analytics Will Generate More Revenue With Less Traffic
The following post comes from our friend Brad Smith at Codeless. Brad is a frequent contributor on Kissmetrics, Hubspot, Unbounce, Moz and more! PPC platforms like Facebook and Google AdWords can be a nightmare for some marketers. There are...