Author - crystal

A 10 Minute PPC Audit

No matter how long you’ve been managing PPC accounts, it’s more than likely there is some aspect of your account that over the weeks, months or years may not be up to par.  Across current client accounts and potential client accounts I like to take...

3 of My Favorite Bid Rules

It’s no secret that utilizing some form of automated bids or bid alerts helps you proactively catch underperformers to fix and catch over-performers to capitalize on! I like to call these my ‘performance alerts.’ However, I also like to use what I...

Conversions Are Not One-Size-Fits-All

Let me start by painting what is likely a familiar scenario: You kick off with a new client. They tell you their goal is to drive ‘contact us’ leads. You also talk about the business, CPL goals, specific lead growth goals and a slew of other things...