Quick question: Who, among your potential customer base, do you typically target with your PPC ad campaigns? If your answer was something along the lines of “new leads” or “top-of-funnel consumers,” you’re not alone. It’s pretty common for companies...
This awesome mini guide to Google Shopping campaigns comes from our friend Anthony Capetola from Sales and Orders. “How can I stay a step ahead of my competition?” It’s a question that remains top-of-mind for all retail store owners, both on or...
Anthony Capetola