Digital marketers today have seen the rise and fall of different advertising trends and technologies. So they know well that nothing is truly a silver bullet solution that will change the advertising game. But once in a while, a marketing innovation...
It’s clear that, depending on industry vertical, COVID-19 is having a different impact on ad spend and performance. And everyone has a theory about which ones will come out ahead. But in digital advertising, it’s never a good idea to base your...
Vivien Leung