For any of you who manage to spend any time on the trade show circuit, I’m sure you’ve noticed the circus atmosphere or “noise level” that still surrounds SEO at these events, often to the detriment of some attendees’ appreciation...
Author - agoodman
agoodmanThe Agency Mosaic – Following the Shifting Tiles – Part III
This is part three of a three-part series. You’ll find Part I here, and Part II here. Mega-Consolidated World Takeover 2013: Failure to Launch? Taking over the world is harder than one might think. Let’s be humbler. Let’s admit that many...
The Agency Mosaic – Following the Shifting Tiles – Part II
This is Part II of a three-part series. You can find Part I here. What’s the opposite of “silo”? And do you really want that? And if you go carrying pictures of Chairman MaoYou ain’t gonna make it with anyone anyhowDon’t you know it’s gonna be...
The Agency Mosaic – Following The Shifting Tiles – Part I
This is Part I of a three-part blog series to be published over the course of this week. Part II is here. Traditional advertising doesn’t completely suck. I don’t want to be misunderstood. Play this game: have a drink if you see two 30-second spots...
Blog Newsletter
The End of Novelty? Beyond the Romance and Folly of Advertising 1.0
If the merry-go-round of pitches and creative ‘genius’ was already stale in 1965, what is the agency’s role going to look like in the era of Advertising 2.0? When it comes to the brilliant storylines in Mad Men, I’m...
The Healthy Consolidation in the SEM Landscape
Originally posted May 4th, 2012 by Andrew Goodman on his blog. Rock stars need to dance better than this or they’ll get no respect, no respect at all. For years, SEO companies and “rock stars” have whined that they don’t get the respect they...
Digital Immigrants Helping to Build a Digital Nation
A rather silly obsession has developed in our “digital” world today: that there is some kind of divide between those who are “digital natives,” and those who are not. Worse, some feel that there is no greater compliment to...
Process or Results?
Credit: Chalkie_CC There’s a misconception in SEM: that the way to succeed is to focus on performance. This column is intended to make it clear that while the medium is all about measurability, accountability, and performance at the end of the day...
Moore’s Law, Golf, and Your Business Tools
In the past 50 years, golf equipment has improved tremendously. Yet despite clubs that hit the ball farther and straighter, despite the explosion of swing coaches, videos, and better training methods, the average score for a round of golf...