As we dive head first into 2018, there are a few PPC questions we want to clarify that we get asked all the time. From Facebook ads to ad spend, many of you have common questions that deserve answers and you’re not alone! Since these topics keep...
Not to be confused with the popular worldwide treasure hunt known as geocaching, geofencing is the next big step in display advertising. With the ability to define an audience based on a consumer’s behavior in a specified location, display marketers...
Early this year Media Post reported that programmatic native advertising grew 86% in 2016, but yet the overall adoption was low. Given how effective the native format is, this is very surprising. The topic of native advertising has been discussed at...