SEM campaign success on desktop computers doesn’t guarantee success on mobile devices. Before you spend hours, days or even weeks modifying or creating new campaigns for mobile, do some research about potential success (or failure). Here are some...
Author - aroubtsov
Top 3 Blog Post Series of 2009
As promised, we continued counting ballots, and now can announce the top 3 blog post series of 2009 from The ClickEquations Blog. Here they are: #1 – Impression Share Deep Dive (Parts I, II, and III) #2 – Thoughts on Revenue Allocation...
2009: The Year AdWords Attacked Organic Search
Pundits are already calling 2009 “The Great Recession”. Search marketing has been more recession resistant than other industries, but advertising overall has taken a hit. It’s no surprise, then, that when you look back at the year...
The Top 9 Blog Posts of 2009
The distinguished accounting firm of Anderson Cooper & Woods have finally tallied the ballots and we have our results. The official top 9 best loved posts from the ClickEquations blog for 2009: The Economics of Quality Score Living In The Past:...
Blog Newsletter
5 PPC Cures for Your Cyber Monday Hangover
Cyber Monday is over, but the damage it could have done to your paid search campaigns isn’t. The National Retail Federation estimates that 11 million more people planned to shop on Cyber Monday, a 14% over last year. This is just the beginning...
New ClickEquations Interviews
Recently we’ve done interviews with some of our favorite PPC bloggers, and some of the results are now live online. The first is with Greg Meyers, who recently published Part-I of a discussion of Paid search: art or science? An Excerpt: “There...
Avinash Revisited – Part V – Query Reports
The fifth ClickEquations report featured in Avinash Kaushik’s recent blog post concerned the ability of ClickEquations to show actual search queries matched to each keyword. This is a feature of the core ClickEquations reporting screen, and...
Become A ClickEquations Fan on Facebook
We’ve created a ClickEquations page on Facebook, as another way to keep in touch and share information about the paid search marketing and our ClickEquations software platform. If you’re a paid search manager, ClickEquations user, future...
ClickEquations Feature Spotlight: Export
When we added the bulk editing features to ClickEquations earlier this year, we included a simple ‘export’ button at the ad group level. With it you could export all the keywords in a single ad group as a .CSV file which you could then...
Avinash Revisited – Part III (ROI Distribution Report)
The third ClickEquations Analyst report featured in Avinash Kaushik’s recent blog post is our ROI Distribution report, which enables you to analyze the performance of your campaigns and ad groups against high and low boundary conditions that...
The ClickEquations July 2009 Release
The ClickEquations July 2009 Release is now live in all client accounts. This release enhances a number of core ClickEquations capabilities and expands us into a few new areas. It includes a new dashboard and performance charting, support for...
MicroHoo a Win-Lose-Win Deal
The deal between Microsoft and Yahoo is very good for the paid search community. It creates a viable #2 competitor with enough market share to matter and a single API for developers to exploit. And Yahoo gets a few dollars for their retirement fund...