Greg Meyers, aka SEMGeek, posted an exclusive Q&A with ClickEquations President & Founder Craig Danuloff. Read the interview to Craig’s take on the PPC market and what differentiates ClickEquations from the competition. Here’s a...
Author - aroubtsov
aroubtsovQuality Score: The Deep and Dirty Details on PPC Rockstars
This week on PPC Rockstars Mr. David Szetela and I get serious about AdWords Quality Score. Listen in, but this one is not for the faint-at-heart. Available at Webmaster Radio or on iTunes.
Paid Search Pros Video: Avinash’s Favorite PPC Analytics Tips
It’s a sad truth, but “most dashboards are on auto-delete” as our friend and Advisor Avinash Kaushik says. Earlier this year, Craig had a chance to sit down with Avinash,
Avinash Revisited – Part II (What’s Changed?)
Last week in Occam’s Razor, Avinash Kaushik discussed our ‘What’s Changed’ reports, which make it easy to see which campaigns, ad groups, or keywords are doing better or worse than they were previously. These reports showcase...
Blog Newsletter
Avinash Revisited – Part I (Keywords by Engine)
Recently our friend and advisor Avinash Kaushik wrote a blog post in which he used ClickEquations Analyst to showcase a number of advanced analyses for paid search. Each of these used a report or dashboard which is provided to all ClickEquations...
Avinash Kaushik on Advanced PPC Reporting & ClickEquations Analyst
Last week our friend and advisor Avinash Kaushik put up another of his legendary blog posts, and we’re pleased and honored to say it features paid search analysis done in ClickEquations Analyst. In the post Avinash looks at five different...
Tweet Recap: The Past Seven Days from @clickequations (2009-05-29)
On 3 panels at SMX-Advanced/Seattle, the preso’s are due soon. Work. 2 do. See you at the Quality Score, Match Type, and Text Ad Sessions. RT @JezChatfield: AdWords Extended Search Query Report Limitations – Google has it backwards. RT...
Tweet Recap: The Past Seven Days from @clickequations (2009-05-22)
Did You Know? Quality Score is only calculated based on exact matches between queries and keywords, even on your Broad and Phrase KW’s. No idea who wrote it, but this is a great Quality Score article – Sets the record straight on key...
Tweet Recap: The Past Seven Days from @clickequations (2009-05-15)
RT @avinashkaushik: Prepare UR mind to be blown, even if U don’t believe him: Ray Kurzweil, Singularity, 4 Videos (22 … Working on the sequel to last Revenue Attribution Post. There are a lot of dark corners to light up on this one. Now...
ClickEquations Blog Now On Kindle
Lucky enough to have a Kindle? You can now subscribe to the ClickEquations blog on your Kindle, at Amazon.com.
Right now the iPhone version of Kindle doesn’t support these subscriptions – hopefully that will change in the near future.
More Thoughts on Revenue Allocation / Attribution
The last post covered the basics of revenue allocation in paid search, and discussed the four methods of allocation supported in ClickEquations; last click, first click, linear, and weighted. Deciding between even these four allocation models is not...
Tweet Recap: The Past Seven Days from @clickequations (2009-05-08)
Using the new May ClickEquations release. It blazes on our production servers. Available to all clients ‘real soon now’. Our May Release Now Live. Bulk Editing, Rev. Allocation Choices, New Bidding Options. More. Off to Pheonix to Shop...