Dave Winer is fascinating. Man that guy can think & write. Doesn’t mean he’s perfect BTW. But we all owe him. A smart view of Google and the role it plays on the ‘net. Step One is important 🙂 RT @ravindra1982: How To Get 10/10...
Author - aroubtsov
aroubtsovKeyword Suggestion – Think Like An SEO when Doing PPC
Keywords are one of the false gods of PPC. There’s really no reason to get to hung up on keywords. The goal of our campaigns is to have our text-ads matched with the most appropriate search queries. Keywords are just the tool we use to get to...
Ask ClickEquations Your Quality Score Questions
Hey, this is Alex. If you follow the ClickEquations Twitter account, you know we’ve been talking about Quality Score and trying to dispel some of the myths and bad information out there. Well, we decided to put the question...
Tweet Recap: The Past Seven Days from @clickequations (2009-04-10)
Ready to be responsible (legally & financially) for what others say about you? Yikes! The ‘High Resolution PPC’ ebook I’ve been working on has turned into a full book – wrestling with what to do about that… RT...
Blog Newsletter
New Google Adwords Match Type: Include
It’s time for a new Match Type. Our friends Broad and Phrase and Exact just aren’t getting the job done anymore. It’s not really their fault – the way people search has changed and they just can’t keep up. Or more...
Tweet Recap: The Past Seven Days from @clickequations (2009-04-03)
Why does Yahoo still have only two levels of Match Type? Why do they not label them Broad and Exact? Hint for @Yahoo – Clone Adwords. We’ll spend more money on your platform if you make it easier to. We spend less because you don’t...
Surprise: Your Bid Doesn’t Determine Your Cost-Per-Click
The fall-out from Google’s Hal Varian Quality Score Video continues. One early impact was finally understanding exactly how quality score impacts your cost-per-click. A more interesting idea to get your head around: Your bid is not used in the...
Tweet Recap: The Past Seven Days from @clickequations (2009-03-27)
I like this. Testing has it’s place, but ‘wisdom of crowds’ isn’t universally better than expertise or even opinion. Do people believe these eye tracking studies? Really? I just can’t take them seriously. Interesting...
Quality Score Changes Revealed in ClickEquations
All the recent talk about Quality Score got me to finally figure out how to build a ClickEquations Analyst template that I’ve been wanting to for some time now. It shows you all the keywords whose Quality Score has changed from the prior...
Why It’s Called First Page Bid *Estimate*
Because you can bid less and still have your ads shown on the first page. In my experience it isn’t unusual to see the following: A Portion of The Keyword Report from ClickEquations On the top line we see a keyword with a FPBE of $1.93, a...
Google Adwords First Page Bid Estimates Report
While Google’s Adwords Quality Score gets a lot of attention, an important and somewhat related keyword metric – the First Page Bid Estimate – hasn’t had quite as much coverage. I’m going to tackle this one in two...
Tweet Recap: The Past Seven Days from @clickequations (2009-03-20)
Didn’t the Microsoft Analytics suck anyway? Hasn’t every MS search thing sucked? (except some lab tools) ‘Til they buy Yahoo, who cares? Rest of the day working on my ebook ‘High Resolution PPC’ – Need to finish...