In the paid search world, Quality Score is the new black. Blogs, forums, conferences, and Twitter are full of discussions of what quality score is and how you can optimize it. But the real importance of quality score has been a bit hard to pin down...
Author - aroubtsov
Buying Paid Keywords When Organics Are Free
A number of people followed up to last week’s ‘Bidding on Brand Terms‘ post and asked how the logic applied to the broader world of buying PPC keywords where you already have organic rankings. Generally I think the logic does...
Tweet Recap: The Past Seven Days from @clickequations (2009-03-13)
Last Two Days — Win Free ClickEquations PPC Platform For 1 year — just by following @acquisio on Twitter. Do It Now! There is a free lunch. Monday 3/9 in SF, CA – We’re buying for any of our followers that would like to...
Bidding On Brand Terms
Should you have to pay Google to get traffic on your own brand keywords? Before we answer, let’s define our terminology. By ‘Brand Keywords’ I’m referring to keywords which center around your company name, which in most cases...
Blog Newsletter
Google Quality Score Video
Google Adwords Quality Score is perhaps the most talked about subject in PPCLand. It’s one we’ve spend a lot of time writing about over the past few months. In this new video, Google’s Chief Economist, Mr. Hal Varian, provides a...
Free Content to Learn Paid Search
Hi, this is Alex Cohen, Craig churns out a lot of content about advanced paid search on the blog and in speaking, so I’ve put together the Learn section to make it easy to find all of our longer form educational content. There are 3 major...
Did Anyone Help You Today? The Next Generation of Affiliate Marketing.
Online Marketing has always had a dark underbelly. In an industry that has for many years provided a legitimate opportunity to get-rich-quick, the scammers and schemers who want to cut corners or prefer deception are attracted like flies. They...
Don’t Buy Anything from 1-800-Contacts
I don’t believe firms should have any trademark protection in advertising, online or offline, with the exception of cases where an advertiser attempts to mislead a consumer into thinking they’re visiting or doing business with one...
Tweet Recap: The Past Seven Days from @clickequations (2009-03-06)
Previewing a killer new e-book on paid search on the content network. Release coming soon – written by a friend to us all – watch for it. RT @dannysullivan: @andrew_goodman enters twitter. you want to know adwords, you want to follow...
Why Adwords Isn’t Good Enough (and Yahoo or MSN are worse)
You Need Killer PPC Software. This is the phrase used to begin the announce of our Twitter Contest. Is it true? During a recent Omniture webinar they claimed (I think it was a Jupiter statistic) that 85% of paid search accounts do not use any tools...
Tweet Recap: The Past Seven Days from @clickequations (2009-02-27)
RT @avinashkaushik: @DennisMortensen: U guessed wrong. Tell me time and place-I’ll be there. (Can us mortals buy tickets? 2 Great Guys!) # Killer discussion of revenue attribution Last click must die. #ppc # Why do I feel the need to shower...
WebProNews Interview on Match Types
A recent interview I did with Chris Crum of WebProNews is now live. It’s all about Match Types, give it a look. For more on how Match Types work and the best way to take advantage of them (including our nearly-famous ‘Match Type Keyword...