ClickEquations readers and customers know that we consider search queries, the words users type to initiate their search, as a vital part of paid search reporting and management. Just yesterday our post pointed out that keywords themselves...
Author - aroubtsov
aroubtsovLiving In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003
The world of paid search has changed dramatically over the past 3-5 years. The PPC management techniques that were appropriate a few years ago are woefully inadequate now. But not everybody is living and working in 2009. Are you stuck in the past...
Impression Share on PPC RockStars
Following our series on Google Adwords Impression Share, I recently did an interview with David Szetala for his PPC Rockstars podcast on this important topic. The episode aired yesterday, and is now available (for a limited time I believe) on iTunes...
Next Week At SMX-West
ClickEquations will be out in full force at SMX-West in San Jose next week. Please stop by our booth to say hi or get a demo, or check us out at the following sessions/events: Tuesday – 3:15 PM – Show Floor Theater – Advanced PPC...
Blog Newsletter
Search Engines: Friend or Foe Redux
I didn’t believe it when I first saw the blog posts and tweets. People seemed to be reading more into a Yahoo T&C that was possible. It just didn’t make sense that Yahoo would actually make substantial changes – new keywords...
Tweet Recap: The Past Seven Days from @clickequations (2009-01-30)
Retweeting @imc_marketing: Can we use web analytics on whitehouse.gov? Yes we can! # Retweeting @Szetela: watch for PPC/AdWords contest this afternoon. $5,000-value prizes. # Retweeting @Szetela: RT @KISSmetrics: 20 PPC Tips For 2009 # Retweeting...
The Match Type Separation Rap
If you’re going to buy the same keyword multiple times with different match types assigned, how should you organize them? Buying the same keyword more than once, with different match type settings, is an idea we like, as explained in our Match...
Tweet Recap: The Past Seven Days from @clickequations (2009-01-23)
New video on Impression Share in ClickEquations Analyst – just posted on our YouTube channel. # Our company holiday party is tonight. MUCH easier to hire a Santa this time of year. # Retweeting @erez_z: Google showing ads on image searches...
Video: Growth & Decline Report in ClickEquations Analyst
Months ago we were sharing our development progress with our advisor Avinash Kaushik and asking him for input in terms of the kinds of search analytics capabilities we should include in ClickEquations. Avinash, like another charismatic leader...
Impression Share Deep Dive (Pt. III – Winning Back Lost Impressions)
Earlier we looked at the Google Adwords Impression Share metrics. These tell you if your ads are running when people type search queries that match the keywords you’re bidding on. Very rarely will you find that the ads in your campaign are...
Video: Impression Share in ClickEquations Analyst
The post a few days ago about Impression Share included a few screen shots from one of the reports included with ClickEquations, which provides a graphic view of Impression Share. This new video from our ‘ClickEquations in 90-Seconds’...
Tweet Recap: The Past Seven Days from @clickequations (2009-01-16)
Retweeting @SEMOE: Using ‘5s’ to manage paid search (ppc) keyword organization. # Adwords ‘Suspended – low traffic keyword’. What’s that? Why can’t ads run on infrequently searched terms? How does this help...