ClickEquations update went live today – new ClickShare Metrics show you the impact of position and CTR. More on other features later. # Where would paid search be without startups? Google was one not long ago. Where will it be in 5 years...
Author - aroubtsov
aroubtsovTweet Recap: The Past Seven Days from @clickequations (2008-12-19)
Banner ads and their relation / interaction with paid search – more data from recent research. # Webinar tomorrow (Tues). Intro to ClickEquations (for non-clients) at 1pm EST/ 10am PST Sign-up here: # Webinar tomorrow for current clients and...
Match-Type Analysis
After yesterday’s Quality Score analysis template and post, I got to thinking about match type. So in 15 minutes while sitting in a meeting I built this ClickEquations Analyst template which analyzes a full paid search campaign in terms of how...
Quality Score Analysis
I’m still rather obsessed with the new Quality Score metric available in the Adwords API and now inside of ClickEquations. I’ve been using it to analyze performance of keywords in our PPC accounts, and doing some analysis of client data...
Blog Newsletter
Tweet Recap: The Past Seven Days from @clickequations (2008-12-12)
Google says they held a Quality Score webinar Tues and exposed new truths. Anyone have URL? # – Leaving Salt Lake & Search Media Summit # Omniture says they see only 1.2 visits per conv. Building clickequations analyst report showing % of...
Ad-Rank Is Under Appreciated
After all the recent attention on Quality Score, I had planned to turn my attention to bidding, and write a series of posts on this important PPC topic. But I think Ad-Rank deserves a little attention first. Ad-Rank doesn’t get very much...
Quality Score and First Page Bid – Now in ClickEquations
We’re pleased to announce that Google Adwords Quality Score and First Page Bid metrics are now available in ClickEquations. All clients and trial customers can see these metrics in the Keyword Report tab. They’re also available in Excel...
Tweet Recap: The Past Seven Days from @clickequations (2008-12-05)
Only Adverts (the good non-banner kind) will thrive in this economy, says the Economist. They should know, right? # Oops. Meant ‘Online Adverts’ in that last tweet # MSoft to buy Yahoo Search – Take 14. I’d prefer it were...
Our New Offices
Something other than a long holiday weekend took place at the end of last week, as ClickEquations (or Commerce360 Inc. as we’re still officially known) moved into great new offices. If you’re looking for us, you can now find us at: 555 N...
Quality Score Final Thoughts (for now)
Over the past 7 days we’ve been drilling down on Google’s Adwords Quality Score. (See posts 1, 2, 3, 4, 5). For me this focus was eye opening. I’d never considered QS so fully, researched it so thoroughly, or thought about it so...
Quality Score Questions & Answers, Part III
We have a few questions left from last week’s Quality Score webinar with Bryan Eisenberg. The first batch of 10 Quality Score Questions/Answers are here, and the second batch of 10 more Quality Score Questions/Answers are here. Any more...
Tweet Recap: The Past Seven Days from @clickequations (2008-11-28)
Just had a breakthrough in my understanding of Quality Score – while prep’ing for the Tuesday Webinar . # There’s always a new way to game the Google. # My Quality Score Webinar with Bryan Eisenberg is Today at Noon EST. Still time...