Match-Type Analysis

After yesterday’s Quality Score analysis template and post, I got to thinking about match type. So in 15 minutes while sitting in a meeting I built this ClickEquations Analyst template which analyzes a full paid search campaign in terms of how much cost and revenue is occurring at each of the Google Match Types:

match-type-analysisClick Image To Enlarge

It’s interesting and may need some more tweaks and consideration to make it truly useful, but I do think these taken together help get a 360-degree view of campaign performance and structure.



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