How is ClickEquations different than other paid search / bid management tools? That’s a question we’ve been getting a lot since our recent introduction. Here’s a quick list of ten capabilities we think set us apart. 1) Search...
Author - aroubtsov
Google Quality Score Gains More Importance
Google is again modifying both the calculation and impact of their ‘Quality Score’ metric. As with most Google changes, the stated goal is improving search quality and user experience. The coincidental result is that Google will make...
Tweet Recap: The Past Seven Days from @clickequations (2008-10-31)
Join us for ClickEquations Webinar, demo, with Q&A Tuesday 1pm EST – # Just saw the tv-news crawl used for contextual advertising. Selling ‘commemorative’ bats during the Phillies Parade. Bet this use grows. # Imagine if Google...
Tweet Recap: The Past Seven Days from @clickequations (2008-10-24)
Is it possible that only 50% of paid search marketers know about Google’s Impression Share? After a few weeks at trade shows, I think so. # #ericpeterson – thanks for stopping by for a clickequations demo. glad I didn’t stand you...
Blog Newsletter
People Have Questions
Each time someone executes a search, they’re asking a question. They search because they want to learn about something. Or find out where something is. Or discover who has it or knows about it. They may just be curious, or the question may...
PPC Rockstars Interview
I had the pleasure of being interviewed by David Szetela from Clix Marketing for the PPC Rockstars radio show. David and I discussed a range of ideas about paid search management and software, focusing on both High Resolution PPC and ClickEquations...
See ClickEquations at Emetrics
This coming week, October 21-23, we’ll be in Washington DC at the Emetrics Marketing Optimization Summit.If you’ll be there, stop by for a ClickEquations demo, let us answer any questions you might have, or get setup for a free trial...
Tweet Recap: The Past Seven Days from @clickequations (2008-10-17)
Failed attempt to move website and blog off Dreamhost. Sites may be down if you try them – should be back soon and we’ll escape later. # On a better note, playing with way out of the box ideas about visualizing and navigating the...
Google Grants Clarity on Search Network Stats
A nice surprise from Google today, with the release of independent statistics for ad-group performance on the Google ‘Search Network’ – sites like AOL and Ask.com. This is no doubt related to the Google-Yahoo deal and clammoring on...
Tweet Recap: The Past Seven Days from @clickequations (2008-10-10)
If ‘Sarah’ is from Google, this is important insight into Quality Score – #ppc – Such as there are two of them. # Google Adwords Search Query Report Reveals exactly 2.51% of our queries over the last 4 days. That’s not...
SMX East Afterthoughts
This week was my first chance to attend an SMX show. Having seen SES mushroom into a massive show that invariably attracts a very diverse crowd, it was great to see that SMX really is a spin-off which attracts a more serious and experienced group of...
Why Is Tagging So Hard?
The internet, as we all know, is the most trackable vehicle for marketing ever created. Everything that goes through these tubes can be perfectly tracked, traced, documented, and reported on. Ya, right. They never mention the two little...