In our Quality Score Webinar with Bryan Eisenberg there were way too many questions to answer during the event. This is the first of several posts in which these questions will be answered. We’ll split the answers between here and TheGrok.com...
Author - aroubtsov
Quality Scores and Quality Score Drivers
A cornerstone of High Resolution PPC is the fact that there is a true but over-simplified view of just about every aspect of paid search marketing. With Quality Score, the popular notion is that there is one single specific metric calculated based...
Quality Score – The Preamble
Quality Score does three things for Google: It acts as a bozo filter to limit or prevent ‘undesirable’ ads and advertisers It acts as a ‘preferred customer program’ to reward top performing advertisers It provides a...
Quality Score and Bid To Position
A lot of advertisers have keywords on which their desire and instinct is to ‘bid to position’ – meaning they want to rank in the top slot (or the top 3 slots) and are willing to pay almost anything to do so. This is generally...
Blog Newsletter
Tweet Recap: The Past Seven Days from @clickequations (2008-11-21)
Google recommends more keywords with bids and volumes. Cool, where is the API? # New tools is based on search queries. 2009 will be the year of search queries. Advertisers will finally realize keywords are overrated. # Revenue allocation is one...
Google on iPhone and Local Search
Continuing the trend of pontificating about next year, playing with the new Google iPhone Search App, it occurs to me that this is IT for igniting local search. (NY Times Story Here) Whenever Google starts putting ads into those results that is...
Commerce360 CEO Lucinda Holt wins WIN Award
Congratulations to our CEO Lucinda Holt, who is being honored tonight as the 2008 Iris Newman Award winner at the Women Inventing Next (WIN) Annual Celebration at Rittenhouse Hotel in Philadelphia. The award specifically recognizes Lucinda for her...
The Year Of The Search Query
It’s a tad early for year-end predictions, but I’ll make one anyway. 2009 will be the year search queries overtake ‘keywords’ as the focal point of interest among PPC managers. Search queries, by way of definition, are the...
Tweet Recap: The Past Seven Days from @clickequations (2008-11-14)
Taking ClickEquations to Dallas today. #
New report to bulid today in CQ Analyst – LoserCount – a simple dashboard shown # and % of money losing kw’s, Adgroups, Campaigns. #
Paid Search Campaign Winners & Losers
Suppose you had to quickly reduce your PPC spend. Where would you cut? One very helpful analysis is rank your campaigns (or better yet AdGroups) by ROI. This tells you where you’re getting more return-per-dollar, and where you’re getting...
Free Quality-Score Webinar – Nov 25th
Following my post last week on Quality Score, I was invited by Bryan Eisenberg to participate with him as part of his Always Be Testing Seminar Series on Tuesday, November 25, 2008 @ 12:00pm EST. Bryan and I will present and discuss important...
Tweet Recap: The Past Seven Days from @clickequations (2008-11-07)
Playing with news “delta” functions in clickequations Analyst. Now easy to see what’s different that before. # Pondering the impact of organic search data in a PPC keyword-focused application. # The Long Tail In Music is mostly...