What do you do to fix low Impression Share? That’s the question we were left with at the end of the last Impression Share post. But before we get to that, there is something else about Impression Share that should be discussed. Does It Matter...
Author - aroubtsov
aroubtsovAttribution Question For You
The issue of how to allocate credit across the different searches (or other visit types) that lead up to a conversion event is a deservedly hot topic. This is true largely because the broadly used ‘last click’ allocation model (where the...
Google Adwords Impression Share – Deep Dive Part I
What if your ads didn’t run? You picked the keywords, placed the bids, people searched, but your ads didn’t show up? It happens every day. In almost every one of your campaigns. It’s documented in a metric called Impression Share...
Tweet Recap: The Past Seven Days from @clickequations (2009-01-09)
Shrink ad:groups: Writing text ads to encompass a broad group of keywords concedes that no match will be perfect and many will be quite poor # The keywords in an ad group should be chosen based on how the search queries they attract align with the...
Blog Newsletter
Broad Match Is A Fishing Tool and You Should Be A Hunter
Seen some crazy broad matches lately? Everyone has, and PPCProz is building a list of the zaniest, so we can all laugh our way to the poor house. There will always be broad match in every campaign. But if huge portions of your traffic/revenue are...
The Average Position Metric For Keywords Is Pretty Mediocre
Average Position occupies an important place in the mythology of paid search. Many people covet or chase higher positions, and there are several possible reasons: The assumption that ads in higher positions get more clicks simply because...
Tweet Recap: The Past Seven Days from @clickequations (2009-01-02)
Doing an ‘on-demand’ ClickEquations New Client Training at 11:30am today – ping if you’d like to join. # Updated ClickEquations Analyst version, and new template set posted. All clients and trials should have received email...
Impression Share Deep Dive – The Complete Series (January 2009)
NOTE: In January 2009 I wrote a three post series on Impression Share. To make reading and linking easier, these posts are combined below. Enjoy...
10 Best Posts Of 2008 From The ClickEquations Blog
In this brief pause before 2009 ramps up, I was catching up in my own RSS Reader and noticed quite a few ‘best posts’ lists from some of my favorite PPC bloggers. Since the pace of work and life often results in some gaps in my blog...
Match Type Keyword Trap – The Complete Series (June 2008)
NOTE: In late June 2008 I wrote a four post series on Match Types. These posts continue to get a lot of traffic, but having them broken up leads many people to see/read only part of what is essentially one idea. So to better share this information...
Revenue Allocation Madness
Here’s a wild one to end the year: One of our clients bought a keyword, got a click, and made a sale. So far so good. Actually they made three sales, to the same person who clicked on that one keyword. One conversion was during the visit...
Google Quality Score – The Complete Series (Nov. 2008)
NOTE: In November 2008 I wrote a five post series on Google Adwords Quality Score. To make reading and linking easier, these posts are combined below. Enjoy. The Preamble Quality Score does three things for Google: It acts as a bozo filter to limit...