Tweet Recap: The Past Seven Days from @clickequations (2009-01-09)

  • Shrink ad:groups: Writing text ads to encompass a broad group of keywords concedes that no match will be perfect and many will be quite poor #
  • The keywords in an ad group should be chosen based on how the search queries they attract align with the included text ads. Not visa-versa. #
  • Retweeting @Roxyyo: Lookin for testimonials of SEMs who tried Automatic Match in Adwords and have found it useful. I wanna blog about it #
  • Old but interesting article on impact of position on CTR. Some issues with the math, but we agree that good copy rules. #
  • Retweeting @SEMOE: New blog post: Beyond Revelance in Paid Search | Understanding the Entire Value Stream #
  • Just finished PPC Rockstars w/David Szetela – Attribution Episode from 12/22. Worth a listen. #
  • Alex Cohen lists 26 paid search blogs. #
  • ClickEquations PPC Platform – Webinar Tomorrow 1pm EST. Come learn how to save time and improve results this year. #
  • Cool PPC meta news/blog-post page.Alltop PPC : #
  • Just confirmed as speaker at SMX-West, Feb 11. See you at the ‘Writing Killer PPC Ad Copy’ panel. Waiting to hear about another session. #
  • Accepted to speaking on at another SMX-West session, this one on Google Quality Score. Some cool stuff to show. Reg here: #
  • ClickEquations Overview Webinar starts in 10 min – Come check it out. Amazing PPC- Excel integration, among other things. #
  • Just abandoned after horrible crawl-over ad came on the screen to block what I was reading. There are other bus-news sites. #
  • ClickEquations Client Training Webinar – Tomorrow (Fri) at 1pm EST. Take a deep dive. Clients & free trial users invited. #
  • New Omniture ‘Whitespace-Free’ dashboards eliminate huge vertical spaces and smash charts together horizontally. Progress? #wa #
  • ClickEquations Client/Trial Use Training Starts in 20 min. #
  • Updates to ClickEquations Analyst made yesterday, updated set of Excel templates posted on site (private page) and in ClickEquations forum. #


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