aroubtsov- Shrink ad:groups: Writing text ads to encompass a broad group of keywords concedes that no match will be perfect and many will be quite poor #
- The keywords in an ad group should be chosen based on how the search queries they attract align with the included text ads. Not visa-versa. #
- Retweeting @Roxyyo: Lookin for testimonials of SEMs who tried Automatic Match in Adwords and have found it useful. I wanna blog about it #
- Old but interesting article on impact of position on CTR. http://bit.ly/QqVJ Some issues with the math, but we agree that good copy rules. #
- Retweeting @SEMOE: New blog post: Beyond Revelance in Paid Search | Understanding the Entire Value Stream http://tinyurl.com/796cvf #
- Just finished PPC Rockstars w/David Szetela – Attribution Episode from 12/22. Worth a listen. http://bit.ly/kVwd #
- Alex Cohen lists 26 paid search blogs. http://bit.ly/e7aD #
- ClickEquations PPC Platform – Webinar Tomorrow 1pm EST. http://bit.ly/uuUy Come learn how to save time and improve results this year. #
- Cool PPC meta news/blog-post page.Alltop PPC : http://bit.ly/dqKE #
- Just confirmed as speaker at SMX-West, Feb 11. See you at the ‘Writing Killer PPC Ad Copy’ panel. Waiting to hear about another session. #
- Accepted to speaking on at another SMX-West session, this one on Google Quality Score. Some cool stuff to show. Reg here: http://is.gd/8PgH #
- ClickEquations Overview Webinar starts in 10 min – Come check it out. http://bit.ly/uuUy Amazing PPC- Excel integration, among other things. #
- Just abandoned Fortune.com after horrible crawl-over ad came on the screen to block what I was reading. There are other bus-news sites. #
- ClickEquations Client Training Webinar – Tomorrow (Fri) at 1pm EST. Take a deep dive. http://bit.ly/Da8n Clients & free trial users invited. #
- New Omniture ‘Whitespace-Free’ dashboards eliminate huge vertical spaces and smash charts together horizontally. Progress? #wa #
- ClickEquations Client/Trial Use Training Starts in 20 min. http://bit.ly/FINO #
- Updates to ClickEquations Analyst made yesterday, updated set of Excel templates posted on site (private page) and in ClickEquations forum. #
Tom Whatley
Pam Neely