It might seem like there are still a few whisps of summer left, but Black Friday is coming up fast. What you do now and in the next few weeks could make the difference in your Q4 return on ad spend, and in your return on ad spend for the entire year...
Display advertising is changing. New display advertising statistics from SEMRush, eMarketer, and other sources shows that how ads are bought, the technologies used to deliver them, and how consumers feel about display ads are all in flux. We think...
First place. It’s the best place to be, right? It’s the blue ribbon prize, the top of the heap. All those perceptions about first place might be fine if you’re competing in a race or a bake off, but pay per click advertising is not that type of...
Why do you never see elephants hiding in trees? Because they’re so good at it… Some show up for the fine-tuned, whip-smart paid search tips; others show up for the embarrassingly bad dad jokes. Let me know which one you are @john_a_lee...
When two people fall in love with a deep understanding and appreciation for one another we say things like “they’re a match,” “they fit together,” and “they finish each other’s sentences.” This is the type of relationship that businesses should...
AdWords has been largely unrivaled since they began but that’s slated to change this year. According to PPC experts featured in our 2018 Digital Predictions, Bing Ads are going to be better than ever this year and may even catch up to AdWords in...
Pam Neely
John Lee
Chandal Nolasco Da Silva