Why do you never see elephants hiding in trees? Because they’re so good at it… Some show up for the fine-tuned, whip-smart paid search tips; others show up for the embarrassingly bad dad jokes. Let me know which one you are @john_a_lee...
Author - John Lee
Blog Newsletter
The Next Big Reason to Fully Jump on the Bing Ads Bandwagon? Mozilla Firefox
Bing Ads has been on a strong trajectory for a while now. Platform upgrades, innovation and a departure (in part) from playing catch-up with Google AdWords have helped solidify the case to use Bing Ads. All of that said, Bing Ads’ reach into the...
New to Online Marketing? Walk Before You Run
Throughout my career, I have reviewed countless PPC, display and social media advertising campaigns and often come away completely shocked. How could that campaign have been launched in its current state? How can you justify spending so much money...
5 Dirty Little Secrets about AdWords Conversion Optimizer
When most advertisers discuss Google AdWords’ Conversion Optimizer, they speak highly of the tool. What is there not to like about a simple bid automation utility that can easily help you reach your CPA goals? On the surface, not much...
How to Manage Enterprise PPC without Going Crazy
We can all admit it. PPC is hard enough for the average advertiser. But what happens when you manage PPC for large enterprise? Well, unique challenges arise. You may have points of contact distributed around the U.S., Canada, the world, etc. Each...
Google AdWords’ Dirty Little Secret: U.S. Zip Code Targeting Sucks
Back in April Google made the announcement that it would finally be possible to geo-target your PPC campaigns by zip code in the U.S. The lack of zip code targeting has been a glaring omission for AdWords for years. So, it was greeted with the...