One of the new features in the May Release of ClickEquations, is support for multiple revenue allocation models. A revenue allocation model defines how the revenues resulting from your paid search campaigns are allocated to the various keywords that...
Author - aroubtsov
The ClickEquations May 2009 Release
The ClickEquations May 2009 Release is now live for all clients. This release adds a number of important core capabilities on top of our existing strengths. There are new bid algorithms and features, powerful new management features including bulk...
Tweet Recap: The Past Seven Days from @clickequations (2009-05-01)
– Advertising overload at minor league baseball There is not an inch of this Coca Cola minor league ball park not covered in ads. There was a sponsor for the National Anthem – really. Every time someone tweets or blogs bad #PPC advice...
ClickEquations This Weekend
A new upgraded version of ClickEquations will be available next week. More details about the new features and enhancements will be posted here on Monday. In preparation, we’ll be doing some work on our servers over the next few days...
Blog Newsletter
Chapter 5 – The Impact of Quality Score
This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. Until recently keywords and...
Tweet Recap: The Past Seven Days from @clickequations (2009-04-24)
I made a terrible decision. I’m writing a book on Quality Score. Serialized on the blog as we go. Quality Score in High Resolution – The Preface – RT @avinashkaushik: Podcast: Orgasmic digital marketing. Analytics. Social M...
Chapter 4: Why Google has Quality Score (pt2)
This post continues Chapter 4, which began in the previous post. In that post we discussed how Google uses Quality Score to rate keywords and ads on their performance and relevance. We looked at the first of three reasons why they have Quality...
Chapter 4: Why Google has Quality Score (pt1)
This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. When Google is asked why...
Chapter 3: Reviewing Official Google Quality Score Information
This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. The official Google...
Chapter 1: Quality Score in High Resolution
This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. Quality Score is a number which...
Announcing: Quality Score in High Resolution
Since our Quality Score post series appeared here last November, this blog has spent a lot of time discussing Google Adwords Quality Score. Our Economics of Quality Score has been our most popular post ever – by far. But their remains a log of...
The Preface: Quality Score in High Resolution
Quality Score is a relatively new and not broadly understood component of Google Adwords. It’s a magic, semi-secret, and constantly changing number that determines when and where your ads appear, and how much you pay for clicks. Google has...