Announcing: Quality Score in High Resolution

Since our Quality Score post series appeared here last November, this blog has spent a lot of time discussing Google Adwords Quality Score. Our Economics of Quality Score has been our most popular post ever – by far. But their remains a log of interest in Quality Score, a lot of questions and uncertainty, and it seems a need for something approaching a definitive reference to the subject. So despite the fact that I’m supposed to be finishing the full High Resolution PPC ebook that has been in development for some time, this weekend I took a detour to start a sequal: Google Adwords Quality Score in High Resolution. This ebook will include some of the material previously published on this blog, but a lot of new material as well. Beginning today I’ll start posting chapters here for review, comment, criticism, etc. I could really use feedback – positive or negative – as we go. Questions and suggestions for topics and coverage too. I’m reluctant to announce a target time frame for the entire book to be complete, but I hope it’s measured in days not weeks. We’ll see. More on the purpose and goals of the book in the next post, just about 1 hour from now.