“Cord Cutters” or “Cable Cutters” — individuals who cut ties with expensive cable TV plans in favor of streaming content — are a growing demographic for advertisers. But those users aren’t all navigating to content via desktops and mobile...
When done properly, PPC can be an incredible channel for new customers at a healthy, positive ROI because PPC is intent based, meaning users are actively searching for your product or product category. The only problem is, not everyone converts...
With so many misconceptions about display advertising floating around out there, it can be difficult for any marketer to wrap their mind around the differences between GDN and DSP – let alone choose which one would be most profitable for your...