Image credit: blogs.philips.com There’s no doubt that online advertising is changing, and at a rapid pace. Those of us who have been around for a while can marvel at these changes, and even those who have only been at it for the last...
Author - mpoirier
Manage Google Display Network Campaigns like a Cruise Missile
We did it again. We saw something we loved, and we just had to get a hold it for our clients. This time, we acquired ScienceOps – a small and beautiful company from Mount Vernon, Washington, just north of Seattle. Besides building algorithms...
Google Breaks Down Quality Score – Opportunity for Automation and Alerts?
I just finished reading another excellent blog post by Andrew Goodman from Page Zero Media Imagine my surprise when I discovered that apparently, a few days ago Google, announced they will implement a new way to report on Quality Score by breaking...
Blog Newsletter
Acquisio User Summit 2012
So what does poutine, smoked meat, the best bagels, the Montreal International Jazz Festival and Acquisio have in common? Well, they all call Montreal home. And in this episode, I want to talk about all these things, and how this summer, Acquisio...
Mobile Paid Search 101
In this clip, Marc Poirier Co-Founder and VP Marketing at Acquisio talks about mobile PPC and its implications for your paid search campaigns. Specifically, he looks at (1) the growth of mobile PPC, (2) what kind of advertisers it affects the most...
Why agencies need performance marketing
I spoke on the critical role agencies increasingly have to play when it comes to performance media at iMedia Agency Summit in Arizona a couple weeks ago. It’s a huge opportunity and it’s happening now. iMedia Connection wrote a good...
Bref. Je travaille chez Touché! PHD (en français!)
Bref. Je travaille chez Touché! PHD – YouTube. This made me laugh – featuring our infamous t-shirt, our friends at Touche! PHD in Montreal put together this brilliant video illustrating a day in the life of a media planner at PHD. Yes...
Is Right Media Shooting Themselves in the Foot?
Sometimes I read a news item and ask myself whether the company making the announcement is making a brilliant move or a huge mistake. The road to business success is paved with risks of all types, so you really never know until...
How to Meet New Clients at Trade Shows and Conferences
Working the booth… Trade shows, like Ad:Tech New York 2011 which takes place this week, are excellent venues to meet face to face with other industry professionals. But the main reason to attend a conferences is to meet potential new clients...
Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations
In this series on advanced PPC optimization techniques for adCenter, we’ve already covered a variety of ways to improve campaign performance, including negative keywords, bidding by match type, and filling the gaps in matching. Today...
Integrating SEO & PPC
In his latest Search Engine Watch instalment entitled Integrating SEO & PPC: 3 Areas to Explore, Adam Audette brilliantly discusses some of the dynamics that take place in the minds of searchers when confronted with the option of clicking on a...