Author - mpoirier

Acquisio User Summit 2012

So what does poutine, smoked meat, the best bagels, the Montreal International Jazz Festival and Acquisio have in common? Well, they all call Montreal home. And in this episode, I want to talk about all these things, and how this summer, Acquisio...

Mobile Paid Search 101

In this clip, Marc Poirier Co-Founder and VP Marketing at Acquisio talks about mobile PPC and its implications for your paid search campaigns. Specifically, he looks at (1) the growth of mobile PPC, (2) what kind of advertisers it affects the most...

Integrating SEO & PPC

In his latest Search Engine Watch instalment entitled Integrating SEO & PPC: 3 Areas to Explore, Adam Audette brilliantly discusses some of the dynamics that take place in the minds of searchers when confronted with the option of clicking on a...