Google Breaks Down Quality Score – Opportunity for Automation and Alerts?

I just finished reading another excellent blog post by Andrew Goodman from Page Zero Media Imagine my surprise when I discovered that apparently, a few days ago Google, announced they will implement a new way to report on Quality Score by breaking it down into 3 components: Expected CTR, Ad Creative, and Landing Page Quality. This has been a long time coming, and the implications for Acquisio and our customers are far reaching – finally advertisers will have direct feedback on which part of their ad strategy is causing issues with quality score, which as you probably know is an important determinant for success – including the price paid for clicks. Imagine preparing a new campaign and learning ahead of time that your expected CTR will be lower than average for specific keywords? Or that your landing page quality for specific ads is below average? So many headaches avoided. I can’t wait to design new campaign rules and alerts to help you take full advantage of this new data in AdWords.



Marc Poirier is an SEM expert, a thought leader, and a devoted dad (to twins!) He’s a frequent speaker at industry events, like SMX and Ad:Tech, and contributes bylines to top marketing publications including Advertising Age, AdWeek and more. While a mainstay in the SEM world he is still has a soft spot for one of his first loves, cognitive science and still taps into what he learned while completing his PhD at Université de Montréal. If you’re looking for him on the weekends, he’s most likely gone fishing.

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