Why agencies need performance marketing

I spoke on the critical role agencies increasingly have to play when it comes to performance media at iMedia Agency Summit in Arizona a couple weeks ago. It’s a huge opportunity and it’s happening now. iMedia Connection wrote a good summary of the presentation in case you missed it. It’s like a sweet Cliff ‘s Notes version of my talk. Thanks Gretchen!

To read the article: iMedia Connection: – Why agencies need performance marketing.



Marc Poirier is an SEM expert, a thought leader, and a devoted dad (to twins!) He’s a frequent speaker at industry events, like SMX and Ad:Tech, and contributes bylines to top marketing publications including Advertising Age, AdWeek and more. While a mainstay in the SEM world he is still has a soft spot for one of his first loves, cognitive science and still taps into what he learned while completing his PhD at Université de Montréal. If you’re looking for him on the weekends, he’s most likely gone fishing.

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