Bid adjustments, also known as bid modifiers, allow you to move your bid values up or down depending on circumstances that you choose. Technically they are percentages by which the base bid is modified, but that doesn’t roll off the tongue in quite...
Google Ads are one of the fastest ways to generate new customers with a positive ROI. The question is, what makes for a good PPC management strategy? In this beginner’s guide, you’ll learn exactly how to plan, execute and optimize your PPC strategy...
DoubleClick has been undergoing a lot of changes lately in the face of privacy concerns. In April, Google announced sweeping changes to DoubleClick that was bad news for marketers. Just this week, Google announced they are completely rebranding both...
Katya Ladyrda