In the spirit of the Holidays, I have prepared a post that pokes a little fun about knocking back a few Eggnogs while working in PPC account. Have you ever found yourself working from home on a Friday afternoon with your eyes tired of looking at the...
Author - gmeyers
Tips on How to Control Affiliate Marketers from Destroying Your PPC Performance
Many companies have multiple online advertising channels running as the same time. The goal of this is to drive sales, reinforce brand awareness and harness returning visitors and lifetime customers to their offering. However, over time it becomes...
8 Ways to Lose a Client in PPC Marketing
Whether you’re working at a PPC Agency or running your own, there will be good and bad experiences, lessons learned and constant tweaking of your scope of services as new platforms emerge. No matter what happens, one thing stays the same and...
Blog Newsletter
Have Your PPC Campaigns Looked In The Mirror Lately?
Figuring out the Campaign Structure of any account is most likely one of the most important tactics in PPC. It represents the overall strategy from a high level as well an “in the weeds” perspective. However, there are many different...
Are Sitelinks Morphing into Tiny Landing Pages for Searchers?
The first thing that comes to mind when I see Google’s example of the latest enhanced Sitelinks, it reminds me of typical Landing Page Optimization techniques. I know this is a stretch, but all of this customization being allowed for...
Is Twitter’s New Charitable Offering Worth it for Nonprofits?
Supporting and giving time and money to Nonprofit organizations is a wonderful privilege for both Individuals and Companies alike. Google Giving, Salesforce Foundation, Vertical Response, and other companies are changing the world by giving...
Exclusive Interview with Will Hambly from LinkedIn
Since its inception back in July of 2008, LinkedIn Ads has caught the eye of many B2B advertisers who are looking for another vehicle to reach a very specific audience. In recent news, Linkedin has reached over 200 million users and continues to to...
5 Mistakes That Can Ruin Client Relationships in PPC Marketing
In PPC Marketing, it’s our job to educate the client on what PPC Marketing can do for them (Realistically). Whether the client is new to PPC or is just looking for another Agency with the hopes of better success, there are a few things that...