Whether you have a large or small business, your customers are all a little bit different. You may have identified the needs of your particular audience, but you can go even further and segment your audience to provide personalized digital marketing...
In my last post I went over how to get started on Instagram, and I thought I’d continue the trend with a post on how to navigate another popular social media channel, YouTube. YouTube is not just a social media channel and it’s not just a search...
Instagram just turned five years old so I thought it would be fitting to write a blog post about this amazing social media platform. Believe it or not, I am very new to Instagram, and just created my account this past week, thanks to a suggestion...
I’m a huge proponent of career longevity and dedication to one’s employer. When I’m personally evaluating candidates, I always enjoy seeing commitment. Those that stick around for at least two (and preferably three or more years) at their previous...
The Q4 holiday shopping season is upon us! For many digital marketers, Q4 is the pinnacle of our entire year, especially those working in retail. Many companies save money all year, in preparation for the massive marketing machine that runs during...
I’ve been in the digital marketing industry for over 10 years now. My career has grown quickly over the years, and I’m always looking for ways to grow further. As the years go by, my wisdom and overall perspective has grown as well...
Are you thinking of starting your own SEM agency? Do you already own a small, boutique SEM agency? My favorite SEM agencies are often those that are smaller. Why? Your business truly means a lot to the agency, and they are sure to go above and...
Image credit: imjustcreative.com Especially at larger companies, your brand name trademark and its variations are incredibly important to your overall search marketing keyword portfolio. Go ahead and run a search query report in your AdWords...
In the world of PPC, sometimes we feel like we’ve hit a wall. We’ve done everything we can. Our campaigns are fully optimized. We’ve all been in this situation, it’s only natural after we’ve been working on an account for a long period of time. The...
Are you new to the world of online marketing platforms? Are you just getting started and not quite sure where to begin? More and more advertisers are enjoying the benefits of online marketing platforms. In fact, it’s hard to find large-scale...
Ian Lopuch