I’m going to paint a little scenario here: you’re a new or niche company with a smaller budget. Say maybe a software startup or a niche college program. You’re anxious to start pushing your products and programs through paid search, but find...
Tag - Social Media
Is Twitter’s New Charitable Offering Worth it for Nonprofits?
Supporting and giving time and money to Nonprofit organizations is a wonderful privilege for both Individuals and Companies alike. Google Giving, Salesforce Foundation, Vertical Response, and other companies are changing the world by giving...
Exclusive Interview with Will Hambly from LinkedIn
Since its inception back in July of 2008, LinkedIn Ads has caught the eye of many B2B advertisers who are looking for another vehicle to reach a very specific audience. In recent news, Linkedin has reached over 200 million users and continues to to...
Blog Newsletter
Facebook is Going Mobile
Look, we all like to take potshots at giants, and that’s the reason that Facebook gets a lot of hits from, well, almost everywhere. Whether it’s consumers who hate that the free service they’re using has to show them advertisements, or advertisers...
6 Tactics to Connect and Convert Your B2B Audience on LinkedIn
Attention B2B companies! LinkedIn isn’t just a tool to use when you want to switch jobs. Its time to leverage the world’s largest professional
Online Advertising Perspectives in Spain
Myself and my team travel around Europe on a frequent basis, meeting digital agencies and others involved in the advancement of digital marketing capabilities and advertising success. The different growth rates, channels used and local cultures...
+1 – Why Google’s Social Efforts Matter to Paid Search Marketers
Happy Friday! I’m thrilled to be contributing to the Acquisio blog. Every other week, I’ll be talking about a variety of digital marketing topics, ranging from SEO, SEM, analytics, and importantly, how to tie them all together.
Facebook Ads: Slicing and Dicing Your Way to a Successful Strategy
Many Facebook Advertisers have their own unique perspective on how establish a strategy as well as measure success. Some may have decided that Facebook ads are a waste of their time, money and efforts. However, advertisers should take a step back...
Facebook Is Going To Eat Google’s Lunch
If you’re happy and you know it, clap your hands. This is pretty old news by now, but this week I want to write a timely post about how Facebook is one whole evolutionary step beyond Google and how it is going to eat the search engine’s lunch...