Tag - Social Media

Credit: Social On Main So social media has gone mainstream. No seriously: MAINSTREAM. How do I know? Well, aside from the fact that every second piece of print or outdoor advertising seems to have a “Like” icon somewhere on it, Google...

No, not literally, but it made you look

Social Content Strategy There’s a lot to be said for how a kick-ass content strategy can support your social media strategy. But if done right, it can also support your rankings. Not only does producing content on a regular basis mean updating...

So you’ve decided that you want to be the coolest community manager on the block. You know you have to start posting and interacting, but how do you actually go about it? What do you post? How often to you post? How do you get people...

Mmmm, Facebook Page Post Ads – one of the several other white meats of the FB advertising realm. A delectable combination of clever community management and calculating contextual PPC, Facebook Page Post Ads represent a powerful supplement to...

Zuckerberg at FMC 2012 Right now it is nigh on impossible to give a fair reflection of your Facebook Advertising efforts to your clients. On the one hand, some are expecting Facebook to deliver ROI dollars in a comparable way to Google PPC, and on...

If you’ve been sitting on the sidelines trying to decide if Facebook advertising is right for your business, there’s no time like the present to jump in and give it a try. As with any performance based advertising campaign, you won’t know unless you...

A Pin-Up (Business) Model So if you work in digital marketing (which you probably do if you’re reading this blog) and you don’t live under a rock, you’ve probably heard some noise around the latest social media darling Pinterest. I...

Facebook Ads Convincing brands to allow your agency to spend their money on Facebook ads is a tough sell. It’s a ‘tough sell’ because they know, as well as you do, that Facebook is an emerging channel where few of the rules are known, and in which...

Last week, Acquisio sponsored the Facebook Advertising: Testing and Optimization webcast on Search Marketing Now (available on-demand). The very talented Merry Morud from aimClear packed it with tons of tips and tricks but here’s one that...