As part 4 in the follow up series to our Digital Predictions 2017 eBook and Webinar, we are updating you on the next area marketing experts are talking about: Publisher Updates. We’re 1.5 months into 2017… crazy, right? And the publisher updates...
The digital advertising world isn’t what it used to be. Two massive, tectonic forces are shaping the world of marketing. You know them as Facebook and Google. Without using both of these platforms, an ad campaign is just not maximizing its full...
You’re at work, pleasantly working on your own projects, when, out of nowhere, your boss asks for a detailed snapshot of how you’ve been optimizing a client’s latest Facebook ad campaign. Or, maybe the client suddenly calls you...
Editor’s note: This page has been updated from its original version from 2014 to reflect the new process in Facebook. To the general public, finding an ad in a Facebook feed for a recently visited site might seem like some kind of confusing...
Look, a cute puppy! See what I did there? I got your attention with a photo. Facebook marketers use the same technique to capture their target audience’s attention as they browse social media. But great ads are more than just enticing images. Once...
By now, you’ve probably seen any number of opinions on whether or not Facebook ads work. Some say they might work for some verticals, but not for others. Others says that they do work, but with a caveat: that you must have specific goals in mind. Of...
Wouldn’t it be great to get more traffic to your local business on a small budget? Facebook is a great place to drive people to your stores — why? Because Facebook measures true impact by calculating calls and in-store visits. In a recent...
Facebook ads are a great way to boost your social presence and get leads and conversions for your business. But they only work with the right formula of intent, behaviour and relevance. The best scenario is a campaign that targets multiple groups...
Instagram has hit a major milestone with 400 million users. That’s actually 80 million more users than Twitter has. They’ve got shiny new advertising features that are attracting a lot of attention, and a lot of marketers. My own Instagram feed is...
Whenever Google announces a new feature for advertisers, we all rush to find out whether or not it will be something that's more useful for advertisers than it is for Google. In this case, it looks like advertisers have a really great feature to...
Instagram is growing in popularity for businesses, as it has become one of the most popular social networks with more than 400 million active users. If you want to increase your following and improve branding, or even make sales through Instagram...
Typically social media promotion and SEO promotion seem like polar opposites, with one focusing on newsworthy content and the other relying on long tail evergreen posts. But really, Search Engine Optimization and social media promotion work...