The best value statements are backed by reliable data. And that’s not just coming from our in-house data nerds – we take it to heart across our team. With that in mind, you might have noticed that we’re a little bit data-obsessed here at...
As it seems the whole world is scrambling to become GDPR friendly before May 25, 2018, some marketers are making the most of compliance. As we stated in our controversial post about why marketers should celebrate the GDPR “The new regulations...
If two decades in the industry have taught us anything, it’s that every type of campaign, and every type of campaign manager, is completely different. Luckily for us, we’ve had the opportunity to work with some of the best and brightest CMs in the...
Melissa Mackey is the Search Supervisor at Ad Age B2B Agency of the Year, gyro, and a veteran PPC marketer. She has been in the business since 2002 and contributes regularly to several industry publications like The SEM Post and Search Engine Watch...
In February, Google began slowly making changes to the way ads are displayed on their desktop search results pages (SERPs). By the end of the month, ads in the right side had all but disappeared, and had been replaced by four ads at the top of the...
As an advertising agency in the auto industry, 3GEngagement needed a platform that offered cross-platform ad management, campaign optimization, and simple, effective automated reporting. Above all, the growing auto agency needed support as their...
Sensis saw improved performance and reach after advertising on Bing Ads by using Acquisio’s ad cloner and optimization tools, and learned that, on average, CPC was 40% lower on Bing Ads compared to AdWords! To hear about this success, directly from...
We love looking up to those who have reached success, and as a business professional in marketing, it’s easy to look towards the Fortune 1000 companies in America with envy. To help break down barriers between the “us” and the “them,” we’re looking...
On paper, in may not look like Acquisio is a startup. The company has been running for more than a decade, there are more than 150 people working full time with the company and it generates millions of dollars in revenue. True, Acquisio in many ways...
In the cozy media room at the 2015 Acquisio Summit, we spoke with the co-founders of the growing auto agency 3GEngagement, husband and wife team, Chris and Bobbi-Jo Hanson. The pair was able to develop a successful company while still maintaining...
Brad Geddes was one of the top speakers at the Acquisio Summit on July 30-31st, with attendees flocking to see his sessions and asking him questions once he walked off the stage. In our interview with Brad Geddes we asked the expert a few questions...
Using dynamic campaigns coupled with BBM, Mudd has seen an average 229.86% increase in clicks for its automotive clients! Mudd Advertising is an exclusive, full-service marketing agency that partners with more than 4,000 clients across the United...