With the holidays coming I go online nearly daily making sure to order everything I need for the holiday season, so that it arrives in time for Christmas. In an era where we take our phones with us everywhere, mobile shopping, and even social...
Tag - Social Media
Jillian Zacchia
How to Supercharge Your Corporate YouTube Channel
In my last post I went over how to get started on Instagram, and I thought I’d continue the trend with a post on how to navigate another popular social media channel, YouTube. YouTube is not just a social media channel and it’s not just a search...
Ian Lopuch
How To Get Started On Instagram: Tips For Newcomers
Instagram just turned five years old so I thought it would be fitting to write a blog post about this amazing social media platform. Believe it or not, I am very new to Instagram, and just created my account this past week, thanks to a suggestion...
An Intro to YouTube Cards & TrueView for Shopping
Video advertising has been a fundamental source of marketing since, well, pictures started moving. It started in 1941 with the infamous Bulova ad, and shows no signs of slowing down in spite of varying consumer habits. As long as we humans want to...
alevyBlog Newsletter
Viewability: The New Video Advertising Currency
In one of my recent posts, I started to talk about “viewability” as the new performance buzzword for video advertising. Here we are, 5 months later with this metrics becoming more and more important. There are a lot of interesting stats out there...
eric-cholette-DurourCould Target Canada have saved itself with social?
Recently, I did some research on Target pulling out of Canada for a DigiDay article and wanted to share some insights and social strategies that may have saved the retailer’s Canadian division. First, because I’m based in the United...
Chris Doran3 Strategies for Profitable Traffic from Facebook Ads
I know this might be hard to believe, but there’s a very simple strategy for Facebook Advertising that can open up additional streams of profitable traffic, actually there are three (that we’ve proved successful). Before jumping into these Facebook...
Maria PerilliSatisfied Advertisers Help Boost Twitter’s Q2 Earnings
Twitter just shared their 2014 Q2 earnings and it looks like the 140 character social media platform surpassed expectations despite previously disappointing results. Twitter’s stock rose 2 cents a share, compared to a loss of 12 cents a share last...
New Pinterest Ads Not for Performance Marketers
We hear the buzz about Pinterest ads and we’re telling all you performance marketers to quiet down. Here’s what you need to realize about Pinterest’s latest release on promoted pins. After the initial announcement last fall, Pinterest’s product...
Social Media Spring Cleaning
It’s that time of the year again! While spring technically arrived last week, most of us are only now starting to notice the first signs of grass and wildlife (and if we’re lucky some warmer temperatures). It’s the perfect time of the year to spring...
EricaStop Being Sad and Use the Facebook Custom Audience
For us who manage complex multi-channels PPC campaigns, the Facebook custom audience is as awesome a tool as we could ask for! It allows us to create highly targeted audiences based on specific actions or content that we actually control...
gmeyers