A wise man once said, “Companies that hack marketing budgets when they’re down will soon not be companies at all”. Well, I may not be wise, but I did say it. Recently, Google has been focusing on profit-driven marketing. While it may be biased...
Tag - Optimization
fshovlinBuyer Legends: An Interview with Bryan Eisenberg
There is an avalanche of long-winded marketing books out there, thank god for the Eisenberg brothers for consistently creating refreshing and and useful content for digital marketers of all levels. Bryan and Jeffrey Eisenberg co-author several Wall...
Jillian ZacchiaAcquisio’s New Bulk Bid Adjustment for Mobile
Want to streamline work processes, centralize workflows and improve productivity? Who doesn’t! With Acquisio’s latest feature, mobile bid adjustment for bulk edit, we now let you bundle all your mobile bid changes from many ad groups...
The Importance of Split Testing for Paid Advertising
Two marketing executives within the same clothing company firmly believed that they had the best idea for a holiday promotion. In the olden days, there’d be a lot of arguments before one man’s idea would prevail and the others would falter. Often...
Jason ParksBlog Newsletter
Back to School Planning for Digital Marketers
Back to School is the second biggest consumer spending event of the year, right behind the winter holidays. While last year experienced a dip, things are expecting to bounce back. Is your business ready for it? Hopefully you’ve already planned your...
The Science Behind Bid and Budget Management
Search Engine Marketing events are perfect opportunities for marketing professionals to share knowledge and learn from one another. The Acquisio team frequents some of the top industry events across the globe and one of the favorites is SMX...
6 Tips For Using Audience Targeting
Still think LinkedIn is the only social platform for targeting businesses? Think again. All those B2B customers who say they “prefer” LinkedIn are still spending a ton of time on the book of face, and thanks to some improved targeting features it is...
dangoldenThe Bridge to Conversions Requires the Right Structure
Any SEM or PPC professional typically has the same goal – To get more conversions at a lower cost. Let’s face it – There are a ton of things that can influence conversion (ad copy, landing page creative, competitive environment, and time of year, to...
lgoldbergWhat Are Your Bid Rules Missing?
I’d venture to guess that most PPC managers share the same basic set of bid rules. It makes perfect sense, as most of us have the same general goal for bidding: find the perfect sweet spot between CPC and volume, usually driven by position. If CPA...
alevyNew to Online Marketing? Walk Before You Run
Throughout my career, I have reviewed countless PPC, display and social media advertising campaigns and often come away completely shocked. How could that campaign have been launched in its current state? How can you justify spending so much money...
John Lee
To Bid or Not to Bid: Working with Trademark Keywords
With Google’s recent announcement of updates to the international trademark policy, it’s always a good time to revisit trademark keywords and what to do about them. First off let’s review the policy updates and then go through some tips on how to...
9 Compelling Arguments for Campaign Automation
Not all machines are dangerous. Get them working for you! Let’s face it: some clients don’t want you to use Campaign Automation. While 90% of your client portfolio embraces it, that guy won’t have it. You want to argue that it’s for his own...
alexgauthieracquisio