Whether you are just starting to learn about ads and ad testing, or if you’re looking for a bit of a refresher to sharpen your ad content, Advanced Google AdWords, by Brad Geddes is a ultimate resource to learn from. But what’s better...
Tag - Optimization
How Acquisio Does Predictive Automation Best
We keep saying our Bid & Budget Management solution is one of the best automated PPC solutions available, but it’s about time we explain why. It’s simple: we surpass our competitors because we use predictive optimization more effectively, with...
Blog Newsletter
It’s Marketing “In the Moment” That Matters
At my previous company, we delivered complex enterprise software that was meant for large companies and specifically, the employees of those companies, but we never wanted our users to sense that complexity and feel less important. We focused on the...
3 Reasons to Start Using Custom Columns Today
Ever wish you could easily see mobile conversions from AdWords without having to use segments? Now you can with their relatively new Custom Columns which were released in December 2014. Custom Columns are not entirely customizable, but there are...
How to Set Better Bid Modifiers to Boost Performance
Mobile consumers are fundamentally different from desktop and tablet consumers. Have you ever tried to read a long form post on a mobile device? It sucks! Entering your whole credit card number? Impossible! What that means is users will start their...
Understanding Your Digital Marketing Data
Originally published on Converge Consulting. At a time when Big Data can be a digital marketer’s dream or nightmare, it’s important to know how to handle and process the waves of information crashing down on your business with each monthly report...
6 Strategies to Improve Display CTR Without Changing Ads
My click-through rate is 0.05%, what can I do to improve it? Underperforming display ads are a common issue, but with the right strategies, it’s easy to improve CTR, even without changing ads or ad copy! If you’re running display campaigns and...
Pay vs. Bid: Optimizing for Mobile and Non-Mobile
Every PPC marketer claims to be optimizing accounts and campaigns, but as Bryan Minor pointed out in the last Pay vs. Bid post, A Case for Automated Optimization, without bid history, which unfortunately is hidden in AdWords and other PPC...
Bid vs. Pay: A Case for Automated Optimization
“Optimize” is one of the most overused words in the PPC world. We all know that if you’re not optimizing your search and display campaigns, you aren’t managing PPC correctly. But for many search marketers, there is no way to optimize accounts...
Customer Relationship Management Explained
Let’s talk about a few buzzwords: cross platform attribution with CRM connectors. Customer Relationship Management is not just for large industries that require a major management system to organize connections and leads, CRM connectors have...